Learn how niche markets can elevate your sales

By Dani Sheehan. 

Get exclusive, premium leads with Instant Roofer, and tap into unique markets like cedar shake to help elevate your sales! 

There are so many materials available in the roofing industry that it can be very overwhelming for homeowners. That’s where it's your job as a contractor to help guide them into an option that will both look good and perform well. Oftentimes we tend to offer them the most popular, standard options, but sometimes it helps to throw something unique and more niche into the mix.  

While not a metal roof, a great example is the rising premium roofing market of cedar shake. This is a material that blends aesthetic charm, durability and eco-friendliness, giving your customers a high-end, sustainable option. At a slightly higher price point compared to asphalt shingles, cedar shake can elevate the curb appeal of your customer’s home while increasing profitability for your business. 

Cedar shake roofs offer a premium, niche product that appeals to homeowners looking for a rustic, natural look to set their homes apart. When discussing any unique or more niche materials with your potential customers, make sure to highlight the unique benefits they offer. For example, those selling cedar shake might highlight the following benefits:  

• Customization: Cedar shakes come in a variety of shapes, sizes and finishes, giving homeowners the flexibility to choose what best fits their style. With three quality grades of wood, you can present a good, better, best option that aligns with your customer’s budget. The natural beauty and texture of cedar wood ensures that every roof has a one-of-a-kind look, making it a top choice for anyone looking to enhance their home’s curb appeal.  
• Long-term investment: Cedar shake roofs are a smart investment. With proper maintenance, cedar shakes can last decades, thanks to the wood’s natural resistance to decay, rot and insect infestations. Don’t forget to mention the energy-saving benefits as well! The wood’s excellent thermal insulation properties help reduce heating and cooling costs by regulating indoor temperatures. Plus, cedar shakes naturally absorb sound, providing a quieter indoor environment by reducing noise from outside sources like traffic or weather.  
• Sustainability benefits: There is increasing consumer interest in eco-friendly building materials in today’s market. Cedar shakes are both sustainable and renewable – harvested from responsibly managed forests, this roofing material is biodegradable and recyclable to help minimize environmental impact.  

Elevate your business and reputation 

In addition to giving your potential clients more options, offering these more unique types of roofing can help you stand out as a premium service provider. Oftentimes, these materials require more precision, expertise and attention to detail, allowing you to showcase your craftsmanship and position your business as a leader in high-end roofing solutions.  

Not sure how to get started with promoting unique roofs? Instant Roofer is here to help! Their cost calculator includes unique materials like cedar shake and gives homeowners instant and accurate estimates on a new roof in their location. On the contractor side, joining the Instant Roofer community means you’ll receive exclusive leads from homeowners who are specifically looking for these timeless, unique materials. If you want to take it to the next level, you can join their Exclusive Leads for Roofers program to ensure high-quality leads come directly to you with no competition. It's simple: enter your business and personal information to get started. Set your pricing based on your services, define your service area and watch the leads come to you.  

When leads come in, you’ll instantly see essential details like: 

• Lead creation time 
• Preferred roofing material 
• Roof size and pitch 
• Estimated cost provided to the homeowner 

Following up with these leads quickly means you’re positioned to close more sales more efficiently. You can build a direct relationship with the customer and watch your business grow.  

Unique markets are a great way to enhance your portfolio and tap into leads you might have missed otherwise. Join Instant Roofer today and start getting exclusive, high-quality leads for a variety of markets.