English
English
Español
Français

UP TO THE MINUTE

By Predictive Sales AI., Spectrum. Navigate the digital era with effective social ...
By Jesse Sanchez. AI-powered design transforms how contractors close deals, ...
Read More
Central States - Side bar Ad - 2024
Metal Sales - Sidebar Ad
Malco Tools - Sidebar Ad - Metal Benders
Vicwest - Sidebar Ad - Updated Bellara Ad
ABC (American Building Components) - Sidebar Ad
Contractor Outlook - Sponsored by SRS
MetalCoffeeShop
English
English
Español
Français

Engaging the modern homeowner

Beacon Engaging the modern homeowner
September 8, 2024 at 3:00 p.m.

By Dani Sheehan. 

Younger generations are redefining what it means to own a home. Tailor your roofing sales pitch to build a lasting relationship with this customer base. 

With a significant portion of younger generations entering the housing market, understanding preferences and challenges is crucial for roofing contractors looking to sell them a new roof. According to an article from Beacon Building Products, millennials and Generation Z homeowners are more inclined to seek information and education before making a purchase. They value understanding the roofing materials, processes and long-term benefits of their investments. Roofing contractors can use this to their advantage when creating content and sales pitches to showcase the quality of the materials, sustainability and other benefits that come with a new roof. 

Younger homeowners are tech-savvy and typically prefer digital communication. Virtual consultations, digital project management platforms and augmented reality can be more effective ways to show roofing solutions than a traditional pitch book. They likely will have already researched your company online before the initial contact, so maintaining a robust online presence and actively managing customer reviews can also significantly impact a younger customer’s decision-making process. Positive online reviews and a strong social media presence help establish credibility and trust. 

Transparency in pricing, project timelines and material sourcing are also crucial to building trust. Highlight the tools you use to provide them with an accurate quote up front, give them a clear scope of the project from signing the contract to final installation, and showcase your commitment to environmentally sustainable practices. Younger generations also value diversity and social responsibility in the companies they work with. Tying in your diverse hiring practices and community engagement initiatives during the sales pitch can resonate well with this demographic. 

Adapting your sales pitch to younger homeowners involves more than just understanding their immediate needs. It’s about building a relationship based on trust, transparency, education and shared values. By embracing these principles, roofing contractors can not only meet the expectations of millennial and Gen Z customers but also establish a loyal customer base for the future. 

Read the full article for additional information on adjusting your sales pitch for millennial homebuyers. 

Learn more about Beacon Building Products in their Coffee Shop Directory or visit www.becn.com.

About Dani

Dani is a writer for The Coffee Shops and AskARoofer™. When she's not writing or researching, she's teaching yoga classes or exploring new hiking trails.



Recommended For You


Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
SRS Roof Hub - Banner Ad - Spring 2024
English
English
Español
Français

UP TO THE MINUTE

By Predictive Sales AI., Spectrum. Navigate the digital era with effective social ...
By Jesse Sanchez. AI-powered design transforms how contractors close deals, ...
Read More
Vicwest - Sidebar Ad - Updated Bellara Ad
Metal Sales - Sidebar Ad
Western Colloid - Sidebar Ad - Need a Metal Roof Solution?
Contractor Outlook - Sponsored by SRS
Malco Tools - Sidebar Ad - Metal Benders
IRE - Sidebar - IRE _ 11.21.24