3 tips for social media success

By Heather Vogt, Creativate. 

Learn how to better promote your brand using social networking.  

Social media has proven to be undeniably powerful over the decades. Evolving from the days of your Myspace top eight to the extensive personal and professional networks across platforms we know today, it has become a crucial part of any business portfolio. Social media is one of the best ways for businesses to engage directly with their customers and spread their message quickly. At Creativate, we want to help you use it to its fullest potential. Read on to learn more about how you can use social media strategically and maximize its power! 

1 - Create engaging content 

Creating engaging content is a key factor for promoting your message on social media. This means that the content should be interesting enough for people to actually read it and hopefully share it with their network. You want people to pay attention to what you’re talking about – so use vibrant colors, memes, videos or polls! The more creative you are, the more likely customers will pay attention and stay interested in what you have to say. 

2 - Be consistent with your message 

When sharing content on social media, make sure that each post has a consistent tone of voice and aesthetic look to them. This way your followers will recognize who is behind the post every time they come across one of yours. If your posts don't match up or have a cohesive theme, then it will be hard for them to remember who is behind the post and worse yet — they may not even click through at all! Plus, if your posts are consistent then customers will start anticipating when new content pops up, making them even more likely to engage with the post. 

3 - Focus on building relationships 

Rather than just focusing solely on selling products or services with each post, focus on building relationships between your brand and customers. Share stories about what goes into creating something special that they can't find anywhere else — and let them know how much thought went into each item that they purchase from you. Showing customers that there's more than just a product being sold — but also real people who care — will make them feel valued as individuals instead of just buyers. That way when it comes time for them to actually purchase something from your business, they already have an emotional connection established which makes them much more likely to return for future purchases! 

Conclusion 

Social media is an invaluable tool for businesses looking to promote their messages and connect with potential customers in meaningful ways. By creating engaging content, being consistent with messaging and always focusing on building relationships with customers first; businesses can create an experience where customers not only love their products but also feel connected emotionally — which leads to long-term loyalty from those same individuals! With so many benefits available from using social media platforms effectively, businesses of all sizes should seriously consider investing some time into making sure their messages are reaching the right audience through these outlets! 

Original article source: Creativate