Building a strong online presence

By Jesse Sanchez. 

Lessons to help make website design a game-changer for contractors.   

In today’s increasingly digital world, building a professional and effective online presence is essential for any business, a truth Sheridan Metal Resources has fully embraced in its latest website overhaul. Company leaders John Sheridan, owner of Sheridan Metal Resources, is working with Michelle Kettering, CEO of LTD Exteriors and sales and training coordinator at Sheridan Metal Resources to offer contractors vital insights drawn from personal experience, expressing the importance of connecting with website developers who understand the industry. “That website is going to be an extension of your business,” Michelle explains, urging business owners to invest time in researching and communicating their needs with developers to achieve an online presence that truly serves their brand. 

For Sheridan Metal Resources, a contractor-focused company, the revamped website isn’t merely a facelift. The updated platform includes a streamlined tool-buying and training sign-up experience for contractors, who can now access essential resources in one centralized digital space. John expressed that this new approach is critical as they incorporate more training opportunities, including international and Spanish-language options. “Once it’s set up the way we want, it’s going to be a really useful thing for people,” he shares, noting the platform’s evolving role in contractor education. 

The decision to refine the company’s website came from a need to manage the increasing demand for training and tools better and to broaden John’s reach internationally. Michelle states that a well-thought-out online presence “also helps us bring in people internationally,” building connections across borders that would otherwise be inaccessible. This expanded reach is also a foundation for partnerships with industry leaders, such as Malco and Sherwin-Williams, whose collaborations will further enhance the training options available on the platform. 

For industry professionals looking to expand their online footprint, Michelle has a clear message: “My biggest piece of advice is do your research, ask questions, make sure you have some kind of a connection with the people that are working on your website.” This advice, based on hard-learned lessons, is a reminder of the importance of strategic planning and careful selection of partners in digital development. The revamped Sheridan Metal Resources site aims to set a standard for contractor-focused digital platforms, making it a model worth following for anyone in the industry looking to expand their brand effectively.