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MCS Influencers
How to communicate company goals effectively for 2025
MCS Influencer John Kenney says effective communication is at the heart of aligning your team with your company goals for 2025. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment within your company ...
The impact of cause marketing on brand reputation in the roofing industry
MCS Influencer John Kenney says that customers are increasingly looking to support businesses that demonstrate social responsibility in a competitive market. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, which involves partnering with or supporting a ...
The benefits of digital sales
MCS Influencer Randy Chaffee says you can impact or be in front of thousands of people in that same period of time. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below or listen to the podcast. Intro: Hello, everybody. ...
Proactive recruiting will bring success
MCS Influencer Randy Chaffee says visibility equals opportunities. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below or listen to the podcast. Intro: Hello, I'm Alex with RoofersCoffeeShop.com and MetalCoffeeShop.com and I am here with Randy. How are you ...
Keep clients up to date and aware with digital media
MCS Influencer Randy Chaffee says digital opens the footprint up to such a large percentage of people to where if you're a contractor or a roofer. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below or listen to ...
Do good because it's good
MCS Influencer Randy Chaffee says be willing to give back to the community when the community's need. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below or listen to the podcast. Intro: Hello everybody. I'm Alex Toll here at ...
Effective recruitment strategies for the metal roofing industry
MCS Influencer John Kenney says that recruiting skilled workers for the metal roofing industry requires a multifaceted approach. Recruiting skilled workers for the metal roofing sector is a growing challenge. The metal roofing industry requires a specialized skill set. With an aging workforce and a shortage of new talent entering the ...
Position your business more competitively by adding metal to your offerings
MCS Influencer Randy Chaffee says why not put yourself into the growing metal market where there is opportunity to make a few extra points of margin? Editor's note: The following is the transcript of a live interview with Randy Chaffee about adding metal construction to a contracting business. Megan Ellsworth: Hello everyone. ...
Positioning yourself for success
MCS Influencer Holly Gotfredson says that positioning your company as a go-to resource for a particular service or building product is of the utmost importance. In this era of information overload, finding a trusted source with expert knowledge and a proven track record can mean the difference between success and failure ...
Digital sales and marketing strategies for roofing contractors
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
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