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MCS Influencers
More than a number
MCS Influencer Randy Chaffee says that one of the best ways for companies to differentiate themselves among mergers and acquisitions is to connect with their customers. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing, LLC. You can read the interview below, ...
Metal meets energy codes around the world
MCS Influencer Robert Tiffin says the keys to highlighting the benefit of metal solutions are good partnerships and ongoing education. Editor's note: The following is the transcript of a live interview with MCS Influencers Robert Tiffin and Mike Smith of Silvercote. You can read the interview below, listen to the podcast ...
How contractors can stay competitive amid mergers and acquisitions
MCS Influencer John Kenney says if you consistently show up with knowledge, integrity and quality, you’ll continue to grow no matter who’s merging with whom. The roofing industry has seen a steady wave of mergers and acquisitions in recent years. From private equity firms buying regional contractors to manufacturers consolidating ...
How contractors can stay scrappy (and win) when the big dogs merge
MCS Influencer Thea Dudley says offering a smooth ride with clear terms, quick setup and a human touch isn't just service — it’s a selling point. Let’s be real: When the big players start merging and acquiring like it’s a game of Monopoly, it can feel like the little guy’s about ...
Organic growth on social media
MCS Influencer Emily Marshall says the best way that somebody can utilize social media marketing is by keeping it simple. Editor's note: The following is the transcript of a live interview with MCS Influencer Emily Marshall. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello, ...
Precision with posting
MCS Influencer Renee Ramey says social media has been a really good way to get in front of a very specific audience. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to the podcast or watch the ...
Sell the sizzle, not the steel
MCS Influencer Randy Chaffee says it’s time to stop listing features and start speaking your customer’s language and selling the benefits of metal. Editor's note: The following is the transcript of a live interview with MCS Influencer Randy Chaffee. You can read the interview below, listen to the podcast or ...
Building energy efficiency and a competitive edge
MCS Influencer Robert Tiffin says to position these energy-efficient and sustainable attributes as competitive differentiators. One of the big conversations across the roofing industries is the push for more energy efficiency. To learn more about this from a variety of perspectives around the Industry, we reached out to our group ...
The cool solution for lower energy bills
MCS Influencer Renee Ramey says people who put an energy efficient metal roof on their home are going to see drops in their heating and cooling costs. Editor's note: The following is the transcript of a live interview with MCS Influencer Renee Ramey. You can read the interview below, listen to ...
Branding a business
MCS Influencer John Chan says branding is creating a distinct identity for your company that sets you apart from everybody else. Editor's note: The following is the transcript of a live interview with MCS Influencer John Chan. You can read the interview below, listen to the podcast or watch the recording. Intro: ...
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