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MCS Influencers
If you want better crews, build a career — not just a job
MCS Influencer John Kenney says that attracting talent is important, but keeping it is what really drives long-term success. Labor isn’t a new problem in construction, but the way it’s showing up today is different. It’s not just about finding people anymore. It’s about finding people who stay, who care ...
Women leading the metal industry
MCS Influencer Emily Marshall says now is the perfect time for women to step into leadership in the trades, specifically metal roofing. Editor's note: The following is the transcript of a live interview with Emily Marshall of Mr. and Mrs. Post Frame. You can Read the interview below, Listen to the ...
Jumping into the world of social media marketing
MCS Influencer Emily Marshall says that even if you're not trying to become an influencer, businesses need to prioritize having social media presence. Editor's note: The following is a transcript of a conversation between Emily Marshall, also known as Mrs. Post Frame. You can read the transcript below, listen to the ...
Social media as a business driver for cold-formed metal buildings
MCS Influencer Corey Lincoln says social media can reinforce a brand's connection to its audience while driving business results. In today’s fast-paced and competitive cold-formed steel building industry, companies like ACT Building Systems and Cornerstone Building Brands are effectively using social media as a major business driver. By making the most ...
Showcasing company values and culture through social media
MCS Influencer Anthony Ortega says social media isn't just about marketing; it's about alignment. I used to think social media was mostly marketing. Post a finished project; say something funny, entertaining or polished and move on. Over time, I’ve changed my mind. In our world, especially in metal and roofing, culture ...
Less perfection, more authenticity
MCS Influencer Randy Chaffee says social media shorts and live recordings both offer an incredible opportunity to build trust. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Leveraging video shorts to build awareness of your brand
MCS Influencer Jon Olson says that consistently sharing quality snapshots on your social channels helps you stay in front of customers on a regular basis. In a world where attention spans are short and digital content moves fast, building trust and visibility doesn’t require a production studio. Today, some of the ...
Turning social media into a real business driver
MCS Influencer John Kenney says the return on social media comes from influence rather than immediate transactions. Social media has become a regular part of how contractors present their work, but many companies still struggle with one basic question: Is it actually producing business? Posting photos of completed projects and jobsite ...
Using social media to amplify your messages
MCS Influencer Renee Ramey says social media has been one of the more effective platforms for reaching people. Editor's note: The following is a transcript of a conversation Renee Ramey of Metal Roofing Alliance (MRA). You can listen to the interview or read the transcript below. Jenny Yu: Hi everyone, this is ...
Planting seeds for the advancement of women in the metal industry
MCS Influencer Lee Ann Slattery says it is important to offer mentorship and visibility for young girls in the skilled trades. Companies have found it increasingly difficult to recruit and retain women in both field and office roles in the metal construction industry. To help combat that challenge, it is important ...
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