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MCS Influencers
Positioning yourself for success
MCS Influencer Holly Gotfredson says that positioning your company as a go-to resource for a particular service or building product is of the utmost importance. In this era of information overload, finding a trusted source with expert knowledge and a proven track record can mean the difference between success and failure ...
Digital sales and marketing strategies for roofing contractors
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
Branching into metal
MCS Influencer John Kenney says adding metal roofing to your contracting business can help you meet the evolving needs of your customers. As the demand for durable, eco-friendly and energy-efficient materials continues to rise, more roofing contractors are considering adding metal roofing services to their offerings. Metal roofs offer numerous benefits ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
Planning ahead for metal success
MCS Influencer Haley Iselin says that based on experience working with contractors, the ones who do well with metal also are very organized with their time and planning. Every month, The Coffee Shops send out a question to the RCS, MCS and CCS Influencers. These groups are made up of experts ...
So, you are going to add metal to your offering
MCS Influencer Ken McLauchlan says there are some important discussions to have when looking to get into the metal industry. What market segments are you wanting to go into? Residential (interior/exterior) (walls/roofs) Commercial (light duty/negotiated or specified) Agricultural (location/accessibility/regional) What is driving the additional offering? What are the products you are buying currently (trims/panels for roof ...
Learn how to incorporate AI responsibly
MCS Influencer Dan Belling says that AI tools might seem to return great results, but you shouldn't move forward without a robust review process. Editor's note: The following is information sent by Dan Belling of S-5!, standing in for MCS Influencer Rob Haddock. You can read the interview or watch the ...
Why metal construction companies must embrace technology and how to stay current
MCS Influencer John Kenney says the importance of adopting technology in metal construction cannot be overstated. The construction industry is undergoing a transformation driven by rapid technological advancements. Contractors stand to benefit immensely from embracing these innovations. The importance of adopting technology in metal construction cannot be overstated, as it directly ...
What is prompt engineering and why does it matter?
MCS Influencer Holly Gotfredson says that successfully utilizing AI depends on the knowledge of the operator in how to properly input information. One of the ways that the MetalCoffeeShop™ is proud to connect the industry is through our influencer program. This brings together experts from across the industry to share the ...
Emphasizing sustainability, no matter what stage you are at
MCS Influencer Mark Gies says it's important for businesses at every level of the value chain, including contractors, to understand what sustainability means. Editor's note: The following is the transcript of a live interview with Mark Gies of S-5!, standing in for MCS Influencer Rob Haddock. Megan Ellsworth: Hello, everyone. My name's ...
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