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MCS Influencers
Showcasing company values and culture through social media
MCS Influencer Anthony Ortega says social media isn't just about marketing; it's about alignment. I used to think social media was mostly marketing. Post a finished project; say something funny, entertaining or polished and move on. Over time, I’ve changed my mind. In our world, especially in metal and roofing, culture ...
Less perfection, more authenticity
MCS Influencer Randy Chaffee says social media shorts and live recordings both offer an incredible opportunity to build trust. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Leveraging video shorts to build awareness of your brand
MCS Influencer Jon Olson says that consistently sharing quality snapshots on your social channels helps you stay in front of customers on a regular basis. In a world where attention spans are short and digital content moves fast, building trust and visibility doesn’t require a production studio. Today, some of the ...
Turning social media into a real business driver
MCS Influencer John Kenney says the return on social media comes from influence rather than immediate transactions. Social media has become a regular part of how contractors present their work, but many companies still struggle with one basic question: Is it actually producing business? Posting photos of completed projects and jobsite ...
Using social media to amplify your messages
MCS Influencer Renee Ramey says social media has been one of the more effective platforms for reaching people. Editor's note: The following is a transcript of a conversation Renee Ramey of Metal Roofing Alliance (MRA). You can listen to the interview or read the transcript below. Jenny Yu: Hi everyone, this is ...
Planting seeds for the advancement of women in the metal industry
MCS Influencer Lee Ann Slattery says it is important to offer mentorship and visibility for young girls in the skilled trades. Companies have found it increasingly difficult to recruit and retain women in both field and office roles in the metal construction industry. To help combat that challenge, it is important ...
Opening the door for women in metal
MCS Influencer Renee Ramey says that when she was getting into roofing 30 years ago, male mentors were key to pushing open doors for women in the industry. Editor's note: The following is a transcript of a conversation with Renee Ramey of the Metal Roofing Alliance (MRA). You can listen ...
Forging the future of metal: The critical role of allies in advancing women in the trades
MCS Influencer Jon Olson says building a trades community defined by craftsmanship, opportunity and respect benefits everyone. In my role as a trainer at The Malco Group, I have the privilege of working alongside people at every stage of their careers — from those just entering the trades, to highly ...
Men supporting women in metal
MCS Influencer Randy Chaffee says it's time to get rid of old biases and embrace women in the metal industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Championing women in the metal industry
MCS Influencer Anthony Ortega says women bring another level of expertise and insight into male-dominated industries. Editor's note: The following is the transcript of a live interview with Anthony Ortega of Viotell Metal Concepts. You can Read the interview below, Listen to the podcast or Watch the recording. Jenny Yu: Hi everyone. ...
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