Using Custom Surveys to Better Manage Brand Reputation

By Spectrum AI.  

Utilizing PSAI custom surveys can help significantly in managing a brand’s reputation and meeting customer concerns by hearing directly from the source.  

Reputation management should be a major area of focus for businesses in order to grow. There are a variety of special tools that can be used to properly manage your company’s image and customer relationships available through Spectrum AI. One tool that any business can benefit from using is the reputation management custom survey tool.  

Create custom surveys 

Our survey tool allows you to create custom surveys that can be completely tailored to meet your unique specifications. You can create up to 20 questions on each survey (or use the template questions already provided for you) and email them out to customers whenever you want. 

Once you start receiving responses, all completed survey information is recorded in your admin for reference and review. And of course, reporting features will also be available to take note of any trends in responses or feedback. (If you have old paper surveys still on file, don't worry — your account manager can help you merge and utilize that information into our system, too!) 

Gain more reviews 

There’s no such thing as too many reviews and having them on your site is a great way to build your site’s online authority and improve your business’ reputation. With the new survey tool, getting more valuable reviews is easier than ever. Simply add the question into your surveys and watch as the responses flood in. 

Display customer satisfaction 

In addition to being able to send out and receive information from your customers via surveys, you’ll get the added benefit of visual satisfaction ratings displayed on your website. After all, who wouldn’t want to show off how happy your customers are with your business? 

With as few as five completed surveys, the satisfaction ratings will be displayed as a visual, eye-catching graph on your website. These ratings, which cover many aspects of your business, will adjust and grow as you get more completed surveys. 

Create your own questions, use the templates we’ve already added in your tool, solicit reviews or do a little bit of each. We’ve created a variety of ways to create the perfect surveys for your company’s business needs. 

Create, send and review all of your custom surveys in one place with Spectrum’s new survey tool! Call your account manager today to learn more today! 

Original article source: Spectrum AI