Transform Your Business Through Customer Experience and Digital Transformation Strategies

By Anna Lockhart.  

Don’t miss out on this learning opportunity as John Provencal shares why providing quality customer experiences and integrating a digital presence is crucial to success in today’s industry at this year’s METALCON.  

METALCON is a unique three-day event where professionals across the metal industries gather to network and learn. This year’s event will feature various educational talks and sessions led by industry leaders.  

This year’s METALCON Best Practices Learning Center will feature a session titled, “Understanding the Customer Experience & Digital Transformation.” This course will be led by John Provencal, a marketing expert from Bluescope Coated Products, the parent company of AEP Span and ASC Building Products. This session will focus on the importance of these two factors that are crucial to growth and customer loyalty – customer experience and digital transformation.  

With over three decades of marketing expertise and industry knowledge, John will share valuable insights on how customer experience varies from customer service and how to excel at ensuring your organization adequately provides resources and effort towards excellent customer experiences. Learn about the ways customer experience and digital transformation can impact your organization's success and growth.  

In this session, John will teach participants valuable tools and strategies for analyzing and improving their organization’s customer experience, as well as how having a digital presence can aid in the company’s growth and development.  

Customer experience is crucial to building customer loyalty in business to business (B2B) relationships and for manufacturers looking to maintain existing relationships and create new ones, it’s important to know how to adequately nurture those connections.  

This session will take place October 18, 2023, and is completely free for METALCON attendees to participate in. You won't want to miss out on this unique learning opportunity!  

Learn more about John Provencal and the “Understanding the Customer Experience & Digital Transformation” METALCON session!