Standing out as a metal roofing business

August 29, 2024 at 5:00 p.m.

By Alli Gordon, SmartBuild Systems.

Tips and tricks on how to build a reputation in the metal roofing industry.

In the ever-evolving world of construction, metal roofing stands out as the go-to choice for homeowners seeking a blend of strength and visual appeal. However, how do you distinguish your roofing business in a sea of competitors.

While some may vie for attention through aggressive pricing strategies, savvy customers often prioritize quality, understanding that a premium roof is an investment in their property's longevity.

Our suggestion? Lean into your reputation, offer undeniable value and paint a crystal-clear image of the partnership clients will enjoy with you, all by harnessing the capabilities of Roofing Passport in your business toolkit.

Build a reputation for speed and accuracy

With Roofing Passport, you can rapidly develop a reputation for both speed and accuracy in your metal roofing bids.

As the industry’s only complete roofing software solution, Roofing Passport enables you to order property measurements, gather takeoff data and access a complete online database in one click.

The secret is in the way that Roofing Passport integrates:

Raw data from EagleView (the leading provider of aerial property measurements)
Precise estimations from Roofing WRX
Information from SmartBuild’s building application software
And information from Sherwin-Williams Coil Coatings for metal roof coatings

In as little as three minutes, Roofing Passport provides you with highly accurate roofing measurements and an accurate estimate of both material and labor costs so you can get back to your customer within hours instead of days. 

Not only will Roofing Passport substantially reduce your bid turnaround time, but you’ll go into every bid with the peace of mind that your measurements and estimates are more accurate than if the measurements had been taken manually.

Offer more value to your potential customers

Working with Roofing Passport also gives you the ability to provide various accurate estimates for different roofing materials (including asphalt, tile and metal). Without having to put in more work and time, you’ll be able to provide your customers with more options for their projects.

The accuracy of Roofing Passport also reduces change orders, which will save your customers and your contractors time and money.

On top of that, Roofing Passport:

Provides highly accurate cost estimates so your customers can create a budget with fewer risks of surprise costs down the line
Provides the customer with a complete and accurate materials list upfront, including ancillary items, so they know exactly where their money is going

As a roofer, better accuracy, cost savings and transparency can go a long way toward positioning you above your competition.

Create a clear vision for what it will be like to work with you

Finally, customers often prefer companies that are on top of a job from the beginning.

You can set expectations early by providing a clear picture of what it will be like to work with you.

Along with providing more value with accuracy, speed and time and money-saving methods, you can make a strong first impression and give the client a clear picture of what working with you will be like starting with your bid.

With Roofing Passport, you can reassure your customer that working with you will be a pleasant experience with added advantages such as:

Images and 3D models you can provide to help your customer visualize the completed project.
The guarantee of improved on-the-job collaboration due to the removal of inaccuracies and guesswork.
And the promise of reduced cycle times due to fewer mid-project adjustments.