RT3 member STG announces open registration and speaker lineup for TRANSFORM 25

Check out the incredible speaker lineup and register for STG’s annual conference.

Sales Transformation Group (STG), provider of the premiere sales coaching and training platform for the trades, today announced the speaker lineup and officially opened registration for TRANSFORM 25, its annual growth conference to be held in April at the Hilton DFW Lakes Executive Conference Center in Dallas, Texas.

TRANSFORM brings together growth-minded roofers, contractors, and other professionals shaping the future of the building and construction sector with the objective of “Building Elite Teams” and equipping them to scale their businesses.

For the first time this year, TRANSFORM 25 will consist of back-to-back events for residential and commercial markets. TRANSFORM Residential will be held April 14-16. TRANSFORM Commercial will be held April 16-18. Each includes learning tracks for owners and executives, sales leaders and sales representatives. The agendas are jam-packed with inspiring keynotes, targeted breakout sessions, immersive training and even live competitions. There will also be a welcome reception and off-site excursion for each event.

“We’ve reimagined TRANSFORM to offer the highest level of targeted learning, development and training for owners and their teams. We strongly believe that the sales team is the engine that drives growth for every contracting business and our goal through this conference is to equip attendees to ‘Build Elite Teams’ from the top down,” said STG Founder and CEO Ryan Groth. “Not only are we offering the flexibility for residential and commercial contractors to attend on their own or with their teams, but we’ve also attracted the highest caliber of speakers for both events and every track.”

This year’s agenda includes the most renowned industry leaders from across the trades, such as Tommy Mello of A1 Garage, Ken Kelly of Kelly Advisors, Victor Smolyanov of Victor’s Home Solutions, Steve Little of KPost Company, Luke McCormack of McCormack Partners, Todd Eichholz of A&A Paving, Chad Fortney of ESKOLA Roofing & Waterproofing, Rocky Cherry of Cherry Coatings, Casey Mynatt of City Wide Facility Services and many more.

Previous speakers include former NFL first-round prospect Inky Johnson, RYNO Strategic Solutions CEO Chris Yano, Breakthrough Academy Co-Founder Danny Kerr, Exit Momentum Founder Cullen Talley and Author of The Coffee Bean: A Simple Lesson to Create Positive Change Damon West.  

Event sponsors include Convex, JobNimbus, McCormack Partners, RYNO Strategic Solutions, ServiceTitan, Siro, Terial and Unstoppable365.

For more information and to register, visit www.sellonstg.com/transform.

About STG – Sales Transformation Group

STG is the leading provider of sales training and coaching for commercial and residential contractors across the trades. Our platform and programs have helped more than 1,000 clients improve their sales processes, build high-performing sales teams and drive consistent, predictable revenue. Based in Dallas, Texas, Ryan Groth, a former professional baseball player turned contractor sales leader, innovator and entrepreneur founded STG in 2018.