Making a good first impression

By Dani Sheehan. 

A key part of closing sales is making the right first impression on your client. Learn what homeowners often ask so you can answer their questions confidently. 

There are many choices involved in a reroofing project. From material to color and aesthetics, home and building owners have a lot on their mind. As a contractor, you can make one thing easier for them — picking the right team for the job. Clients will often want to sit down with you, either face-to-face or on the phone so they can ask the questions or get the clarification they need to feel comfortable in who they are entrusting their project with. This is a great space for you to build your reputation and showcase your qualifications, credibility and reliability. Are you ready to assuage any of their fears and help them feel ready to tackle their project? 

To help you inspire confidence in your future customers, here’s a list of things they might ask before hiring you for the job. Being honest and thorough in your responses to their questions helps build trust with your potential customers and will set you apart from your competition. 

1 – License and insurance: Be ready to provide proof of your licensing and insurance to show homeowners they’re working with a reputable and protected business. 

2 – Past project references: Showcase your best work by creating a portfolio to share with potential customers. Ask a few past customers if they’re willing to be contacted to vouch for your services. 

3 – Project timelines: Homeowners appreciate transparency and need to know how long their home will be disrupted. Provide a realistic timeframe and account for factors like weather and material availability that might cause delays. 

4 – Estimated costs: Cost is one of the biggest hurdles to closing the sale. Clear and detailed estimates are crucial. Embed Instant Roofer’s roofing cost calculator on your website so that homeowners have this information up front. 

5 – Permits: Don’t be caught off guard by local regulations. Understand the permits required for each of your service areas. 

6 – Warranties: Be proud of your craftsmanship and the materials you use. Learn about manufacturer warranties and offer warranties on your services. 

7 – Cleanup: A clean jobsite is a sign of professionalism. Show potential customers that you care about their property and will go the extra mile to clean up after yourself and your crew. 

8 – Scope and contracts: Set clear expectations with a detailed contract that protects both you and the homeowner. 

9 – Payments: Offer a transparent payment schedule that aligns with the project milestones. Homeowners can use Instant Roofer’s roof financing calculator to help them plan accordingly. 

10 – Unexpected issues or changes: Having a plan for the unexpected highlights your commitment to clear communication and problem solving. 

Partnering with Instant Roofer can give you even more of a competitive edge. Instant Roofer connects you with homeowners who have already taken the step by requesting an accurate, AI-driven estimate. Whether you embed their roofing calculator onto your company’s website or join their Exclusive Leads for Roofers program, they can help streamline the sales process, bringing you customers who are already confident in your pricing and reputation. 

Set yourself up for success with Instant Roofer’s embeddable calculator and their exclusive leads today!