Convert More Site Visitors With Exit Intent

By Spectrum AI.  

Don't let your potential customers exit your website prematurely — exit intent keeps visitors on your website longer.  

Even with that great website you created, it can still be tough to keep people engaged. In a study done by Spectrum, they found that 85% or more of your site’s users will not buy anything from you and do not feel compelled to provide any contact information, which stops any leads from coming in. Exit intent was developed as an opportunity to capture these potential customers before they leave the site. 

What’s exit intent? 

If a site visitor moves their mouse towards the top of the screen, they are generally making an attempt to leave. Before they can do this, the exit intent feature causes a pop-up to appear and give your potential customer a reason to stay. Spectrum offers three types of exit intent, ensuring that you nurture leads at every stage of the sales funnel, from initial research to the final purchasing decision. 

1 - Offer intent 

Offer intent is the perfect opportunity to advertise any promotions you have going on. This exit intent directs site visitors to an offers page, either on-site or off-site, allowing you to showcase items like contest entries, sales and limited-time offers. 

2 - Download intent 

Instead of directing your site visitor to an offer, download intent allows you to collect your potential customers’ names and email addresses and gives them the option of downloading a file of your choice. This might be a brochure of your business’s products, a coupon or any other document you think might convert site visitors to your business. 

3 - Chat intent 

If customers are leaving your site, they’re not convinced that you’re the right fit for them. With chat intent, your site visitor has the option of chatting with a representative, giving your business the chance to convince them that you are the right choice. 

A customizable tool that actually works 

Using this feature is simple but effective. When we tested two separate sites before and after using chat intent, we saw a 13.42% overall increase in the direct conversion rate after the feature was enabled. This means you can convert more site visitors with very little effort on your part. It’s as easy as making a few style decisions to ensure your intent matches your business’s needs. Customize with colors, photos, and phrasing (But don’t worry — we’re here to offer suggestions!). 

Today’s the day for your business’s second chance. Take advantage of it by contacting your account manager, who will take you through a detailed walk-through of exit intents’ benefits and capabilities. 

Original article source: Spectrum