How a better understanding of demo rates can lead to success

By Jonny Suchor. 

Unlock the full potential of your remodeling business with Sidekick's expert demo rate analysis. 

In the competitive residential remodeling industry, the demo rate is often overlooked but can significantly influence a company's success. The demo rate calculates the ratio of completed demonstrations to the total appointments set and is key to unlocking operational efficiency and maximizing profitability. 

Sidekick states, "Understanding the critical role of the demo rate is paramount for residential remodelers aiming for success." 

The demo rate impacts various facets of the remodeling business. Financially, it directly affects the Customer Acquisition Cost (CAC), where even a slight improvement in the demo rate can lead to substantial savings and improved profit margins.  

Optimizing the demo rate ensures that valuable appointment slots are reserved for leads that are interested and qualified. This maximizes time use and enhances the potential for successful project outcomes. Sidekick has a set of criteria they use to determine if an appointment is qualified or not as one of their strategies to help improve demo rates. According to Sidekick, these attributes include:  

• All decision makers are present  
• The project is within the scope of work the client offers, Sidekick learns about the motivation to complete the project to better prepare the design consultant 
• A commitment to a 60–90-minute visit 
• Sidekick will confirm the appointment 24-48 hours prior 

Achieving an optimal demo rate requires a collaborative effort between inside sales and sales teams. From setting the appointment and ensuring it’s a qualified lead to having successful demos at each appointment, it’s crucial that these teams work together to optimize the demo rate.  

Partnering with Sidekick offers businesses the advantage of expert knowledge, advanced technology and efficient processes tailored to the remodeling industry. Sidekick's approach can significantly reduce CAC, increase demo rates and streamline operations, providing a solution for businesses looking to excel in the residential remodeling industry. 

According to Sidekick, “The remodeling world doesn't just revolve around quality services and products. It's about understanding the underlying metrics, like the demo rate, and optimizing them.” 

Learn more about the financial impact of the demo rate and strategies for enhancing and sustaining the demo rate here.