Design a game-changing website

By Dani Sheehan. 

In such a competitive industry, your website is a crucial place to showcase your talents and generate leads. Learn how you can build a site that will do just that! 

The roofing industry is highly competitive and homeowners looking for a contractor are often inundated with options, especially with the advent of social media and websites. But there are ways you can leverage this digital shopping age to give yourself an edge. A key part of this is understanding that customers today are looking for a seamless experience. From the first click on the website to the purchasing and installation process, you can improve your conversion rates and gain more leads by giving them simplicity and ease. Tools like Instant Roofer’s free roofing calculator, which provides instant and accurate estimates to homeowners without leaving your site, are great places to start when it comes to designing the best website. Learn what else you can do to enhance the customer experience on your site!  

Highlight one clear call to action 

When newspapers were still popular, the most important news was placed “above the fold” to ensure it grabbed readers’ attention. The same principle applies to digital media and your website’s call to action. Think about ordering takeout from your favorite restaurant – do you have to scroll through the entire webpage before clicking “Order now”? Likely not. The ordering process is simplified with a button at the top of the page.  

Contacting your company for a new roof replacement should be just as easy as ordering takeout. With Instant Roofer’s roofing calculator, you can embed it directly into your website, simplifying the buying process for your customers. As Instant Roofer Founder and CEO, Jeff Berzolla, suggests, “When the contractor embeds our app, we always recommend they keep their contact form, phone number and chat options. But, next to the contact button, add an ‘Instant Estimate’ button. This makes it easy for homeowners to get an immediate price estimate, driving higher conversion rates.” 

Here’s how to do this on your website: 

• Put it near the top: Place the calculator at the top of the page or near your call-to-action button to ensure it’s one of the first things visitors see when they land on your site. 
• Make it look seamless: Use Instant Roofer’s options to tailor the calculator based on the materials, pricing and details you offer, ensuring homeowners get an accurate estimate. 
• Highlight the key buttons: Make sure both the roofing calculator and your call-to-action button stand out with contrasting colors, making them easy to see. 
• Keep it simple: Use concise phrases like “Get a free estimate” or “Contact us now” to keep the call-to-action button clear and effective. 

Building the content to support your call to action 

A smooth user experience is essential to keeping people on your website and encouraging them to reach out to you. Here are some additional tips to help you generate more leads: 

• Keep text clear and to the point: Use concise language to describe your services and products. Most customers don’t know what “standing seam" means, but they know they want a metal roof. Focus on benefits that resonate with homeowners, like sustainability benefits and return on investment, rather than getting lost in technical details. 
• Use high-resolution visuals: Images and videos can help convey your message quickly. Showcasing your completed products or using videos to show your services can be more effective in engaging your audience than long blocks of text. 
• Don’t forget mobile users: With most traffic coming from mobile devices, make sure your site is responsive and loads quickly on all screen sizes. 
• Show off your previous customer’s reviews: Build credibility and trust by featuring customer reviews and testimonials, helping you stand out from the competition. 

Watch this video to see how easily Instant Roofer’s cost calculator fits into an existing website!