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Fine Line Fridays - Centerpoint Connect
Join Roofing Industry Experts Will Riley and Chad Westbrook Bi-Weekly!
Bi-weekly Podcast Discussing everything from sales and operations to technology and trends.
Beginning March 15, 2024 at 12p CST
Fine Line Fridays Ep 09 - FREE Leads for Everyone!
In this conversation, Chad Westbrook and Will Riley discuss the concept of free leads and how businesses can generate opportunities without spending money on advertising.
They focus on three main strategies: post-job proposals, technician-driven leads, and drop-ins. Post-job proposals involve offering additional services or repairs to customers who are already getting their roofs replaced.
Technician-driven leads involve technicians identifying additional issues or deficiencies while on the job and presenting proposals to customers. Drop-ins involve visiting neighboring buildings and offering assistance to potential customers. The key takeaway is that businesses can generate free leads by proactively helping customers and building trust.
Fine Line Fridays Ep 08 - Service Model Identity
In this conversation, Will Riley and Chad Westbrook discuss the concept of service identity and its importance in building a successful business. They explore how a company's identity is shaped by its employees and how it impacts the customer experience. They emphasize the need for a clear why and a strong culture to guide the service identity. They also discuss the challenges of implementing and maintaining a service model, including the importance of hiring the right people and protecting the culture.
Fine Line Fridays Ep 07 - Fast Paced Invoicing
The conversation focuses on the importance of fast-paced invoicing in order to ensure profitability and cash flow in a business. It highlights the need for invoices to be sent out quickly to avoid delays in payment and to have a clear understanding of when and how much to expect to be paid. The conversation also emphasizes the significance of having a well-defined workflow and accountability within the invoicing process. It discusses the impact of slow invoicing on cash flow and customer experience, as well as the need for clarity and confidence in the invoicing workflow. The conversation concludes with homework assignments for listeners to evaluate their workflows and the clarity of their invoices.
Fine Line Fridays Ep 06 - Is Telemarketing Dead?
Will Riley and Chad Westbrook discuss marketing techniques in your roofing company and knowing your target audience. Is Telemarketing really Dead?
Fine Line Fridays Ep 05 - Should I Raise My T&M Rate?
Join Chad Westbrook & Will Riley as they discuss T&M pricing and when to raise their rates
Fine Line Fridays Ep 04 - What is the Right Amount of Backlog
Join Will Riley and Chad Westbrook as they discuss backlog and finding the right balance in your business.
Fine Line Fridays Ep 03 - $500k Per Truck
Today, we explained why $500,000 per commercial service truck is a key number for the most successful contractors!
Fine Line Fridays Ep 02 - Marketing Money in Your Roofing Business
Let's talk about marketing money and branding with Will Riley, CEO of Centerpoint Connect Roofing Software and Chad Westbrook, CEO of Service Alignment.
Fine Line Fridays Ep 01 Why Most Leads Suck
Companies continuously pay for leads to find out in the prospect’s office, they don’t have any problems or goals to solve. This results in wasted time, money, and energy.
Fine Line Friday Promo
There is a fine line between good and great, and today, we are going to cross it. Join us for a casual podcast for the roofing industry featuring industry experts Will Riley & Chad Westbrook. Everything from sales & operations, to tech and trends. Starting 3/15/2024
UP TO THE MINUTE
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