MetalVue by Sherwin Williams
MetalVue Program
Ready to grow your business? Meet the Sherwin-Williams program that'll help you work smarter, not harder. The MetalVue program was developed to help manufacturers and contractors sell more residential and commercial metal roofs. As the industry leader in metal roof coatings, we're dedicated to growing the metal roofing industry and the share of business for our partners faster than the current rate of
growth. To achieve this, we've designed and developed a suite of services that can be marketed through the customer/value chain, including distributors, contractors and even installers.
Find out more about MetalVue today.
Roofing Passport
Built for the metal roofing market.
Make your metal roofing estimation and ordering process easier and more profitable, regardless of market, with Sherwin-Williams Roofing Passport. It’s one fully integrated program that adds efficiency to your projects from start to finish. In less than 5 minutes, and for as little as $35, create the most accurate roofing bid of your career without ever leaving the office! Bid with any roofing material, including METAL.
The Only Complete Roofing Software
Roofing Passport is the industry’s only fully automated roofing software platform for estimating and ordering that puts Contractors in command of the bidding process. Applicable for residential and commercial roofs – new and existing construction — Roofing Passport’s database gives contractors complete control over inventory, pricing, and takeoff processes for all roofing materials, including asphalt, tile, and even METAL!
Roofing Passport integrates seamlessly with EagleView, the number-one provider of aerial property measurements, Roofing WRX, for precise new construction estimation derived from drawings, and Sherwin-Williams Coil Coatings, the industry leader in metal roof coatings.
Make More with Metal
Roofing Passport
The Sherwin-Williams Roofing Passport, built specifically for the metal residential re-roofing market, is a groundbreaking platform that simplifies metal roof estimation and ordering. As a fully automated program, this digital platform enables project estimation in one click – transforming your roofing business. When compared to asphalt roofs, metal delivers advanced durability and weatherability to protect homes for longer periods of time.
Historically the estimation process was more time consuming, complex and uncertain. With the Sherwin-Williams Roofing Passport, this uncertainty is eliminated by simplifying the process for metal roof estimation, yielding quick and efficient results.
Check out how Sherwin-Williams tests its Architectural Metal Coatings:
Latest Contests and Games
Win a METALCON Total Experience Pass!
As a METALCON partner, MetalCoffeeShop is giving away 10 free Total Experience passes to the show!
The Total Experience registration package is the premium pass to everything happening on the show floor. This includes access to 250+ exhibitors, demos, keynotes, networking events and 35+ FREE accredited education sessions.
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METALCON 2025 Top Products Awards
Award applications are due August 8, 2025.
Eligibility
The product must have been introduced to the market after January 1, 2024
The product manufacturer must be a exhibiting at METALCON 2025
Rules
Exhibitors are only allowed to submit one product per company
Deadline to submit your product is August 8, 2025
Note: If a category receives only ...
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Latest Spanish Content
Lo mejor de FRSA 2026
Por Emma Peterson, traducido por Jessica Bravo.
Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026.
A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande ...
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Ruferos se reúnen para capacitación en mejores prácticas de techos metálicos
Por Alberto Torres.
Entrenamiento en Miami reúne a contratistas para mejorar la instalación de techos de metal.
Sherwin Williams MetalVue organizo un evento en Miami, Florida este Febrero 2026 donde Top Metal lideró la capacitación llevando a cabo un entrenamiento especializado y enfocado en la instalación correcta de sistemas para ...
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Latest Podcasts
Maximizing Metal Margins With MetalVue
Metal roofing is exploding across every segment of construction, and contractors who want to grow need to be paying attention. In this MetalTalk ™, sponsored by Sherwin-Williams, we dive into what is driving that demand and how contractors can capitalize on it, whether they are adding metal for the first ...
Listen to the Podcast
Coffee Conversations LIVE From METALCON 2025 Sponsored by MetalVue by Sherwin-Williams!
You won't want to miss this special Coffee Conversations®, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2025 in Las Vegas! Join us on day two of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers, service providers and ...
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Brendan McGinnis and Heather McGinnis - Roofing Passport: Turning Metal into Money
In this Roofing Road Trips® episode Karen Edwards catches up with Sherwin Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, to discuss how Roofing Passport works, which manufacturers are already on board, and how the integration with MetalVue removes ...
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Latest Webinars
Coffee Conversations LIVE From METALCON 2026 Sponsored by MetalVue by Sherwin-Williams
You won't want to miss this special Coffee Conversations®, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2026 in Orlando, Florida! Join us on day two of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers, service providers and ...
Watch the Webinar
Coffee Conversations LIVE From METALCON 2025 Sponsored by MetalVue by Sherwin-Williams!
You won't want to miss this special Coffee Conversations®, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2025 in Las Vegas! Join us on day two of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers, service ...
Watch the Webinar
Renoworks and Ace Roofing
Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break every third Tuesday of the month at 10 am PT. In the June 2025 Coffee Break, we are joined by Renoworks. Be sure to tune in to learn about their visualizer. We will also be highlighting our June ...
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Latest Lunch & Learn
Building Better Metal Roofing Installers
In this MetalCoffeeShop Lunch & Learn, Megan Ellsworth is joined by Sherwin-William's MetalVueSM Vendor Partner, John Sheridan, owner of Sheridan Metal Resources LLC, to explore why metal roofing installation training is no longer optional, but essential for staying competitive and profitable. This session breaks down how proper training improves efficiency, ...
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MetalVue: Your Metal Roofing Advantage
In this MetalCoffeeShop Lunch & Learn, Karen Edwards is joined by Sherwin-William's MetalVueSM Marketing Segment Manager, Junny Lee, MetalVueSM OEM Program Manager, Brendan McGinnis, and Uplevel Digital Marketing co-founder, Brandon Miller to talk about how the MetalVueSM program by Sherwin-Williams helps contractors and manufacturers sell more metal roofs — faster. ...
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Read Listen Watch - Educational Content
Maximizing Metal Margins With MetalVue
Metal roofing is exploding across every segment of construction, and contractors who want to grow need to be paying attention. In this MetalTalk ™, sponsored by Sherwin-Williams, we dive into what is driving that demand and how contractors can capitalize on it, whether they are adding metal for the first ...
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Grow With Metal, Win With Roofing Passport
In this RoofersCoffeeShop RLW, Karen Edwards chats with Sherwin Williams’ MetalVue Marketing Segment Manager, Junny Lee and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis. They talk about why demand for metal is rising, the barriers that often hold contractors back and how Roofing Passport provides the ...
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Metal Roofing Simplified
EagleView is known for changing the way roofs are measured. Now working with Sherwin-Williams, they are once again changing how contractors work - this time in the metal roofing space. Roofing Passport is a revolutionary technology that uses the power of EagleView measurements and take offs with cutting edge estimating ...
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Latest Videos
The Weekly Blend - Episode 228
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 228th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
Tune in to ...
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The Weekly Blend - Episode 227
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 227th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
Tune in to ...
View Video
The Weekly Blend - Episode 226
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 226th episode of The Weekly Blend is live! Join The Coffee Shops’ COO Karen Edwards, Multimedia Manager Megan Ellsworth and Founder of ASR Systems LLC Dan Horton for the latest episode of ...
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