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General Coatings Manufacturing Corp.

RCMA Virtual Training Program

A New Perspective from a Different Window

By Yvette Cruz. More than just a training video, the RCMA Virtual Training Program offers education for industry professionals. The Covid-19 pandemic forced the world to adapt to many changes. With new regulations and resources available, some of the best ways that technology has been incorporated has been the ...


Will Lorenz - Spray Foam, Roof Coatings and so Much More

Will Lorenz - Spray Foam, Roof Coatings and so Much More - PODCAST TRANSCRIPTION

Editor's note: The following is the transcript of a live interview with Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. ...


SPFA 2023 award winner

Spray Polyurethane Foam Alliance Announces Winners of 17th Annual SPFA National Industry Excellence Awards

Winners highlight year’s best spray polyurethane foam insulation, roofing, concrete lifting and specialty applications as well as elastomeric coatings projects. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical resource to the spray polyurethane foam (SPF) industry, today announced the winners of the 17th Annual SPFA National Industry Excellence Awards. ...


SPFA Convention keynote speaker

Marcus Sheridan to Keynote SprayFoam 2023 Convention & Expo

Renowned digital sales and marketing leader to address National Spray Foam audience on February 14, 2023. The Spray Polyurethane Foam Alliance (SPFA) has announced the keynote speaker for the upcoming SprayFoam 2023 Convention & Expo happening February 12 through 15 in Daytona Beach, Florida. On the morning of Tuesday, February 14, ...


General Coatings Will Lorenz

Will Lorenz Named President of General Coatings Manufacturing Corporation

The owners of General Coatings Manufacturing Corporation (GCMC) would like to announce appointment of Will Lorenz as the new President of GCMC. Will Lorenz has been vice president of national sales in spray foam roofing & tank systems for GCMC. He received a BA in Chemistry from the College of ...


Davis Memorial Foundation Holiday Silent Auction

Help Support Higher Education by Bidding on Items in the WSRCA's Holiday Silent Auction!

The auction is currently open and closes January 1. Text "DAVISHOLIDAY2022" to 243-725 for a mobile auction link. Giving Tuesday is a worldwide movement to encourage giving and celebrate generosity. Harnessing the collective power of charities, businesses, and individuals, the goal of this initiative is to transform how people think about, ...


General Coatings Polycoat Products

Polycoat Lax's Legacy

By Cass Jacoby. The history of Polycoat is the story of Laxmi “Lax” C. Gupta’s passion for polymer chemistry and his core values. Read on to learn how great chemistry, great manufacturing, great people and great relationships have built Polycoat Products and its other companies to where they are today. ...


SPFA Convention Recap

Agenda Announced for SprayFoam 2023 Convention & Expo

By Spray Polyurethane Foam Association (SPFA). Annual building industry returns to Daytona Beach, Florida February 12 through 15. The Spray Polyurethane Foam Alliance (SPFA) has released the agenda for the upcoming SprayFoam 2023 Convention & Expo, which returns to Daytona Beach, Florida for four full days February 12 through 15, ...


EVERROOF - Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF - WATCH

Coffee Conversations LIVE from the Western Roofing Expo - Sponsored by EVERROOF - PODCAST TRANSCRIPTION

Editor's note: The following is the transcript of an live interview with Tim Hart of Duro-Last Roofing, Will Lorenz with General Coatings and EVERROOF, Lee Lipniskis of Levello Construction, and Trent Cotney of WSRCA. You can read the interview below, watch the webinar, or listen to the podcast here. Heidi Ellsworth: Hello ...


Western Roofing Expo must-see booths

Must-see Booths at WRE 2022!

By Evelyn Witterholt. The 2022 Western Roofing Expo is quickly approaching! Make sure you visit these booths while at the show. RoofersCoffeeShop® (RCS) will be at this year’s Western Roofing Expo and we hope to see you there too! The annual event that’s brought to you by the Western States ...


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UP TO THE MINUTE

By Ken Krawcheck Jr., Check International. The next groundbreaking advancement ...
Read More
Malco Tools - Sidebar Ad - Metal Benders
Contractor Outlook - Sponsored by SRS
Cougar Paws - Steel Walker II- Sidebar Ad on MCS
Drexel Metals - Sidebar Ad - Timber Series
NFBA - Sidebar Ad - Accredited Builder
Sherwin-Williams & Grosso - MetalVue Sidebar - Make More with Metal