Over the past 25 years, General Coatings has developed
a reputation as a company that provides exceptional products for industrial, commercial and residential use.
Our products are manufactured with an emphasis on quality, ensuring they will perform over the years no matter what the environmental challenges.
Each product has been tested and certified by the authorities in the industry, to provide you with the assurance that they will meet your specific
project needs.
Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.!
For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency.
"HisStory" demonstrates what is core to Lax's legacy, the continuation of our family-centric business to the third generation. Great chemistry, great manufacturing, great people, and great relationships have built this company.
Complex Cool Roof Coating System in California a Success Thanks to General Coatings. A leader in cancer-focused genetic testing services, NeoGenomics, had strict requirements that the roof retrofit meet the highest safety standards and not disrupt its sensitive laboratory environment. Find out the right choice for this complex roof. ...
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The Coffee Conversations podcast from RoofersCoffeeShop® invites you to pour a cup of coffee and sit with experts for conversations about what is top of mind for roofing contractors and the overall roofing industry right now. Held every other Thursday morning (6 a.m. PT), the team at RCS video chats ...
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Our Influencers program celebrates its ninth year of giving back to the industries it serves.
The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español.
Each month, ...
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You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Will Lorenz of General Coatings. The two share their excitement about one of the year’s biggest events in roofing, the Western Roofing Expo (WRE) brought to you by the Western States Roofing Contractor Association (WSRCA)! Will and Megan ...
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S6:E20
In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Will Lorenz of General Coatings share the excitement about the year’s biggest event for spray foam contractors, the Spray Polyurethane Foam Alliance 2024 Convention and Expo! Will and Heidi talk about the state of the spray foam industry and ...
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Join us for this important Coffee Conversations where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is ...
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The 2024 Roof Coatings Manufacturers Association (RCMA) Fall Meeting was held as the premier event for roof coatings professionals. This gathering brought together industry leaders, innovators, and experts for an engaging and informative experience.
Taking place from October 23-25, 2024, at the beautiful Intercontinental St. Paul Riverfront, the event provided valuable ...
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You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...
Watch the Webinar
Start at the top—see how far spray foam can take you.
Discover how spray foam transforms new construction with General Coatings Manufacturing Corp.! For over 25 years, we’ve specialized in premium spray polyurethane foam (SPF) solutions for roofing and tank insulation, offering modern roofing systems that provide unparalleled protection and efficiency.
Why ...
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Join us every Friday to learn the latest news in the roofing, metal and coatings industry.
The 158th episode of The Weekly Blend is live! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi and Karen ...
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To learn more about General Coatings, visit their Coffee Shop Directory.
Subscribe to the General Coatings YouTube channel.
LIVE from IRE 2025 with General Coatings
Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy ...
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Join Heidi and Karen every Friday to learn the latest roofing industry updates.
The 83rd episode of The Weekly Blend is here! Join the Coffee Shops’ President Heidi J. Ellsworth and COO Karen L. Edwards for the latest episode of this Coffee Shop original web series.
This week, Heidi and Karen discuss ...
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