By Dani Sheehan. Learn about three innovative brands shaping the future of waterproofing, concrete repair and decorative flooring in the construction industry. For over 50 years, World of Concrete (WOC) has been the premier international trade show for the commercial concrete and masonry industries. Held annually at the Las Vegas Convention Center, ...
CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...
By Dani Sheehan. Despite economic uncertainty, evolving customer expectations and ongoing labor challenges, the spray foam industry is adapting and thriving. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Will Lorenz of General Coatings Manufacturing Corp. to discuss insights on where the spray foam and roofing coatings ...
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or watch the recording. Intro: Hello, and welcome back to the sound stage at the International Roofing Expo. My name is Heidi Ellsworth and we've had the best ...
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
CCS Influencer Will Lorenz says managing your cash flow on a per project basis is important. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hey. Hello, everyone. Hi, Will, ...
By Dani Sheehan. Discover how to tackle inclement weather challenges and achieve durable spray foam roofing with expert tips for cold-weather applications. Spray foam roofing offers a versatile and durable solution for commercial roofing systems. While spray foam can generally be applied most of the year, there may be some climates where ...
CCS Influencer Will Lorenz suggests aligned yourselves first with the goals of the ownership of your business and then move down into each segment of the business. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to ...
By Dani Sheehan. The switch to HFO-based spray foam roofing offers durability, energy efficiency and improved sustainability for commercial roofing solutions. Spray polyurethane foam (SPF) roofing is renewable, sustainable and the solution of the future. While many states have already transitioned from HFC (hydrofluorocarbon) blowing agents to HFOs (hydrofluroolefins), the ...
By Evelyn Witterholt. From building code changes to federal rulings to the 2024 election, here’s what we know about the current state of the spray foam roofing industry. Although 2024 has been a good year for spray foam roofing, it hasn’t come without its challenges. But despite these standard ups ...