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General Coatings Manufacturing Corp.
SprayFoam 2025 Convention & Expo returns to Daytona Beach, Florida on February 9-12
Annual industry event to showcase products, education, certifications, contractor awards, advocacy updates and more! The Spray Polyurethane Foam Alliance (SPFA) has announced the SprayFoam 2025 Convention and Expo, also known as ‘SPRAYTONA’, will be held February 9 through the 12 in Daytona Beach, Florida. The event will bring together professionals in ...
Embracing innovation to boost sales
By Jesse Sanchez. Roofing experts discuss AI-driven sales tools, industry leadership and innovation at the Western Roofing Expo. In this webinar, recorded live at the Western Roofing Expo, a diverse panel of roofing professionals explored the industry's future, focusing on new technologies and leadership. Hosted by Heidi J. ...
Virtual silent auction now open, text "DAVIS2024" to 243-725 for an auction link!
Join the Davis Memorial Foundation and support higher education through scholarships! Your experience awaits you with this unique and exciting virtual tour of our Live Silent Auction! With over 45 items to choose from, including lifestyle, roofing and sports – you will be able to find that “IT” item – and ...
Pack your bags for Minnesota for the RCMA Fall Meeting!
By Emma Peterson. Enjoy the beauty of the land of a thousand lakes and learn from the only industry advocacy group just for roof coatings before the winter freeze this October! Winter is just around the corner, but you can still enjoy St. Paul, Minnesota in some above-freezing temperatures at ...
Coffee Conversations LIVE From WRE 2024! - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Joshua Adams of Roof Scout, Kris Hitesman of Capital Roofing, Stephanie Baird of Bliss Roofing and Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello and welcome ...
A sneak peek into the Western Roofing Expo
By Evelyn Witterholt. Learn what General Coatings has planned for the upcoming trade show season. The Western Roofing Expo is right around the corner and we have been chatting with roofing industry leaders about their plans for the big show! In a recent episode of Roofing Road Trips®, we ...
Get your bid in to experience the Las Vegas Sphere
By Evelyn Witterholt General Coatings has donated four tickets to the Las Vegas Sphere at this year’s Davis Memorial Scholarship Auction. Each year, the Davis Memorial Foundation, a foundation of the Western States Roofing Contractors Association (WSRCA), awards scholarships to students looking to further their education. That’s why every year, ...
An A+ roof for the AAA Headquarters
By Evelyn Witterholt. When the American Automobile Association headquarters needed a new roof, this contractor chose EVERROOF products to get the job done right! It’s safe to say that any roof that’s 20 years past its original warranty is due for a makeover! When the roof of American Automobile Association’s ...
Will Lorenz - Industry Trends and Expo Highlights - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews ...
The future of durable, energy-efficient roofs
By Jesse Sanchez. Spray foam roofing emerges as a top solution for energy efficiency and durability. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Will Lorenz from General Coatings who shared his insights on the growing importance of spray foam roofing in the construction ...
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