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General Coatings Manufacturing Corp.
Roof coatings are on the rise
By Evelyn Witterholt. We spoke with Everroof at the 2023 Western Roofing Expo about why roofing contractors need to start offering roof coatings. If you weren’t able to attend the Western States Roofing Contractors Association’s (WSRCA) Western Roofing Expo, no worries! All throughout the show we interviewed roofing industry leaders ...
Roofing Industry Insights Live from the Tradeshow Floor
By Adam Cabrera. Live from the Western Roofing Expo, industry leaders stress the importance of community engagement and philanthropy in the roofing business. The roofing industry has proven its resilience in the face of economic uncertainty, while also grappling with labor shortages, material inventory issues and the influx of private ...
Coffee Conversations LIVE from WRE 2023! - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Scott Johnson, Anthony Martin and Fernando Silvia from APOC. You can read the interview below, listen to the podcast or watch the webinar. Heidi J. Ellsworth: Good morning and welcome to Vegas. This is the RoofersCoffeeShop. We are live ...
Roof Coating Industry Insights Every Contractor Must Know
By Evelyn Witterholt. Learn more about what roofing companies are seeing in the coatings market from this insightful panel. At the Roof Coatings Manufacturers Association’s (RCMA) summer meeting, Coffee Shops President, Heidi J. Ellsworth, moderated a panel of roofing industry experts from across the nation that was sponsored by General ...
Counting Down to WRE 2023!
By Anna Lockhart. As the 2023 WRE event draws closer, it’s time to make plans to drop by the tradeshow floor to visit some amazing brands and their teams at their booths! In a recent episode of the Roofing Road Trips podcast, host Heidi J. Ellsworth sat down ...
Will Lorenz & Barry McConway - WRE is Coming Up! - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Barry McConway from Everroof and Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Intro/Outro: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term ...
Learn From the Best at WSRCA’s Western Roofing Expo!
By Dani Sheehan. Join RCS in Las Vegas, Nevada this September 23 – 25, 2023 and listen to experts in the industry as they discuss immigration, insurance, sustainability, leak protection and so much more. Fast approaching, you won’t want to miss the Western Roofing Expo by the Western States Roofing ...
Cut Costs, Not Quality by Using Alternative Roofing Materials
By Adam Cabrera. Spray foam is a cost-effective, eco-friendly alternative to traditional roofing materials. As the roofing industry navigates through new challenges such as sustainability and rising material costs, technologies like spray foam and roof coatings offer a solution. On a recent episode of Roofing Road Trips, host Heidi J. Ellsworth ...
Expanding Your Roofing Skillset With Training
By Evelyn Witterholt. Here’s how you can easily learn about installing spray foam roofing systems. One of the best ways to grow your career as a roofer is by expanding your skillset and getting trained on a new type of roof system. For a variety of reasons, spray polyurethane foam ...
Spray Foam is Economical AND Sustainable
By Yvette Cruz. Building owners are opting for solutions that save energy and extend their roof life, and spray foam is the solution. In Season Five, Episode Six of Roofing Road Trips, Heidi J. Ellsworth discusses with Will Lorenz, the newly appointed president of General Coatings and Everroof and ...
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