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Elevate™

Holcim Prescott facility

Holcim Building Envelope’s Prescott Facility Achieves Wildlife Conservation Area Certification

10-acre plot embodies company’s commitment to the local environment and community. Holcim Building Envelope is pleased to announce that in October, the 10-acre habitat area it established in 2013 at its Prescott, Arkansas manufacturing plant has once again been certified by the Wildlife Habitat Council (WHC) as an official Wildlife Conservation ...


RCS Welcomes Elevate

RoofersCoffeeShop® Welcomes Elevate

Meet Elevate, formerly Firestone roofing systems. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Elevate™ into its community for contractors. For over 40 years, Firestone roofing, wall and lining systems has been expanding their portfolio of building products. ...


Elevate logo

Firestone Building Products Unveils New Brand Identity as Part of Holcim

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™. Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry ...


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