Elevate™

Firestone Building Products Unveils New Brand Identity as Part of Holcim

June 25, 2022 at 12:00 p.m.

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™. Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry ...