Understanding the science of sales

By Emma Peterson. 

How Rilla’s speech analytic software can help everyone in your company become a top salesperson. 

While at the 2024 International Roofing Expo (IRE), The Coffee Shops crew member Karen Edwards hosted Sebastian Jimenez of Rilla at the Roofers Coffee Shop Sound Stage. The two spoke about how Rilla’s software is revolutionizing the way sales teams in the home improvement industry are operating. 

Their software focuses on speech analytics and using that to help design consultants, salespeople and technicians improve their customer service. Sebastian explained how it works, “When a salesperson records their conversations on the RillaVoice mobile app from their phones or tablets and then we use AI (Artificial Intelligence) to automatically transcribe, analyze and get them feedback to help them improve their sales, how they talk and what they say, so that they can convert more.” 

Gaining data on these conversations, something that has traditionally been unquantifiable, is extremely powerful, no matter the size of your company. Sebastian explained, “Even the companies that are making 5 to 10 million, there's always the power dynamic where your top 20% of performers bring in most of the revenue.” Understanding these dynamics demystifies the idea of sales and makes it a science, one that can be taught. Because business owners using Rilla can see exactly what is working in members of their teams’ sales pitches, they then know how to help those that might be struggling a bit.  

Sebastian brought up an example of this, “We had Long Home Products; they saw that one of their reps went from 15% conversion rate to like 60% conversion rate in one month and she was about to get fired.” And this wasn’t a unique scenario or fluke, Rilla’s analytic software helped more than one person at Long Home Products, the entire company’s average revenue went up $350,000 per representative. Ultimately, as Sebastian put it, “Rilla helps you refine your sales process so everybody can be a top performer.” 

Watch the full interview to learn more about how Rilla can help your business close more sales.