Top 5 ways to prepare your roofing business for the busy season

By Russ Gowda, EagleView.

Although winter months are not as slow as they used to be, it is the perfect time to bring your leadership team together and look at ways to expand your business while upgrading your tech stack.

As the roofing off-season sets in, it’s the perfect time to prepare your business for the upcoming peak months. Instead of slowing down, resourceful roofing companies use the colder months to train staff, upgrade technology and plan strategies that ensure a successful busy season.  Although winter months are not as slow as they used to be, it is the perfect time to bring your leadership team together and look at ways to expand your business while upgrading your tech stack.  Consumers are demanding faster responses, more extensive services and leading technology to meet their needs.  

The Top-5 Ways to Prepare for Roofing Season is a resource guide from EagleView to help roofers during their downtime in the cold or stormy weather to prepare for spring.  Here are five effective ways to make the most of your downtime.

1 - Extend tour working season

Roofing doesn’t have to be a fair-weather job. By leveraging advanced tools like drones, you can continue offering roof inspections even during inclement weather. For instance, EagleView Assess™ drones allow roofers to capture high-resolution data without stepping onto the roof. Expanding your services to include winter-specific offerings like ice dam steaming or hail damage repairs can also help you generate off-season income. 

2 - Upgrade skills and training

Winter is the ideal time to invest in your team’s professional development. Encourage your crew to obtain certifications, like the FAA Part 107 license for drone operation, which allows you to integrate drone technology into your business. These tools enable faster and safer inspections while improving the accuracy of repair estimates. Beyond drone operation, consider safety refresher courses or training in new roofing materials and technologies to give your team a competitive edge.

3 - Optimize your technology

The right technology can streamline operations and boost profitability. Use the off-season to upgrade your systems and explore new tools that offer customer relationship management (CRM) integration with property measurement reports, like EagleView Measurements Reports. This integration simplifies quoting and ordering by automating processes and reducing errors. Advanced drone technology and AI-powered damage detection are also gamechangers, allowing for faster and more precise assessments. By implementing these tools now, you’ll be better equipped to handle the busy season efficiently.

4 - Start the selling process early

Proactively engaging customers during the off-season can set you up for success in the spring. Tools like EagleView Visualizer help to create interactive designs within Renoworks Pro to visualize and quote different roofing options for customers’ homes. These virtual tools not only inspire customers but also allow you to finalize design choices and queue projects for warmer months. Use this time to refine your sales pitch, highlight new technologies and build stronger relationships with potential clients.  

5 - Tap into upselling opportunities

The off-season is also a great time to explore upselling strategies. For example, consider adding solar installation services, which are increasingly popular due to rising energy costs and a growing focus on sustainability. Tools like SolarReady™ can help you identify homes with strong solar potential, enabling targeted sales efforts. Visualization tools can also help showcase premium roofing materials and designs, giving customers compelling reasons to invest in upgrades.

If you like what you are hearing, the EagleView 2025 Roofing Growth Guide: Top-5 Ways to Prepare for Roofing Season is available with more in-depth details to set you up for success in the new roofing season.  The slow season isn’t a time to pause, it’s a time to prepare. By focusing on training, technology and customer engagement, you can position your roofing business to achieve record-breaking success in the busy months ahead.