The Easiest Way to Add Premium Roofing Options to Your Portfolio

By Cass Jacoby. 

In a CCN podcast, Mark MacDonald from Sherwin Williams talks about how MetalVue™ is designed to grow both your company and metal as an industry. 

In a Contractor’s Toolbox podcast episode, Mark MacDonald from Sherwin-Williams Coil Coatings talks with Gary Cohen about the new MetalVue Program and the opportunities it represents for contractors and manufacturers looking to sell more metal roofs.  

As the industry leader in metal roof coatings, Sherwin-Williams is dedicated to growing the metal roofing industry. “What we were looking for is how can we grow this market and where we found opportunity was in the area of Business to Customer (BtoC) selling,” says Mark. “So we shifted our service model just a little bit with some of our participating metal manufacturers to take advantage of these professional organizations that sell directly to homeowners.” 

And thus, MetalVue was born. A collaboration between Sherwin-Williams,  CCN, Spectrum (Predictive AI), Metal Coffee Shop (a part of RoofersCoffeeShop®), EagleView, top metal roofing manufacturers, and others, MetalVue offers a suite of services that works to be your complete network of metal roofing expertise. The training, software and online community is designed to make it easy for both customers and contractors to embrace the booming industry of metal. offers a suite of services that works to be your complete network of metal roofing expertise. The training, software and online community is designed to make it easy for both customers and contractors to embrace the booming industry of metal. 

“The amount of opportunities that are out there is staggering, because the easier we make it for a professional contracting organization to put metal on a house the more they're going to do it,” says Mark. “If you would like another premium product to add to your portfolio and to add to the size of the ticket for an individual home then you want metal.” 

Within this network, contractors get access to Grosso Sales Academy, one of the most comprehensive training programs for confidently selling metal roofing. The platform also offers the Sherwin-Williams Roofing Passport. This one interface for easy estimation is an effective tool to help you bid your jobs and order materials all in one fully integrated interface. “You can trust that  the participating manufacturer is going to help you add that premium product right,” says Mark. 

Sherwin-Williams' MetalVue provides everything a contractor needs to get started working with metal, from estimation platforms to community. Get ready to expand your offerings and increase your profit margins, while also providing more benefits to your customers.  

Ready to grow your business with MetalVue? Contact Sherwin Williams and get started today! 

Learn more about Sherwin-Williams in their RoofersCoffeeShop Directory or visit makemorewithmetal.com. 

About Cass  

Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.