Sherwin-Williams’ showcases high-performance coil and extrusion coatings at METALCON 2024

October 25, 2024 at 10:00 a.m.

Their booth will feature engaging trainings and demos, FUSE color forecast and product innovations!

Sherwin-Williams Coil Coatings is heading to METALCON 2024, the premier tradeshow for metal construction and design, from October 30 to November 1, in Atlanta, Georgia, with a focus on durable products with sustainability attributes. Sherwin-Williams is excited to showcase its innovative product portfolio designed to preserve and protect buildings at booth #1015.

"We are thrilled to return to METALCON in 2024, a pivotal event that sparks innovation and collaboration in the metal construction and design industry," said Jeff Alexander, VP of sales at Sherwin-Williams Coil Coatings. "This year, we're elevating the experience for attendees with a variety of interactive activities, live demonstrations and hands-on learning opportunities. METALCON is the perfect venue to engage with newcomers and industry professionals while sharing our latest advancements in coil and extrusion coatings."

METALCON attendees will have the opportunity to explore Sherwin-Williams' full portfolio of innovative coil and extrusion coating products for metal walls, roof panels and other metal building accessories including:

High-performance exterior coatings: Fluropon®, WeatherXL™ and Illumipon™
Solar Reflective (SR) coatings: Cool roof and wall coatings
Durable polyester-based application: PolyPREMIER™ UltraFlex
Radiation curing system: RadGuard™
Construction-ready sealant: Geocel™

Engage and learn at METALCON

Beyond exploring the product portfolio, attendees can participate in one of several exciting Sherwin-Williams’ sponsored events and learning opportunities!

Metal Training Zone
This interactive zone offers hands-on learning experiences for all METALCON attendees. Highlights include:

Metal roofing installation training: Join expert John Sheridan, Owner of Sheridan Metal Resources LLC, for a deep dive into metal roofing installation techniques, covering various profiles and products.
Roofing Passport demonstrations: Learn how to streamline your metal roofing estimates.
Watts Removal Products demos: Discover effective solutions for cleaning and maintaining built exteriors and job sites.
MetalVue: Explore opportunities to grow your metal roofing business within the MetalVue program.

“Backyard” Golf Simulator
Take a break from the show floor and network with industry peers at the “Backyard” Golf Simulator anytime throughout METALCON. Enjoy a drink and enter for a chance to win a brand-new driver at the happy hour on October 30 starting at 1:30 pm.

Continuing Education Courses
Sherwin-Williams is proud to offer METALCON attendees the first opportunity to sign up for two new continuing education courses:

Chemistry to Create Color in Coil Coatings - Friday, November 1 at 11:15 AM: Global CMF and Trend Manager Kiki Redhead and Architectural Color Designer Brynn Wildenauer, delves into the fascinating science behind creating color in coil and extrusion coatings.
Achieving Sustainable Performance for Decades with Coil and Extrusion Metal Coatings - Thursday, October 31 at 12:45 PM: Discover the benefits of utilizing coil and extrusion coatings in the built environment. Led by Sherwin Williams’ Sustainability Manager Lauren Rodgers, this course explores innovative coating technologies and their sustainable attributes.

Finally, don’t miss the main Sherwin-Williams booth. The FUSE color trends forecast, based on societal influences and real-world data, predicts future popular colors and effects for architectural metal coatings. The Sherwin-Williams DesignHouse team uses a six-step process to identify these trends, expected to inspire architects and manufacturers for the next 3-5 years.

For more information on Sherwin-Williams Coil and Extrusion Coatings, visit: coil.sherwin.com.

About Sherwin-Williams Coil Coatings

Sherwin-Williams Coil Coatings delivers a full range of high-performance coatings in polyvinylidene fluoride (PVDF), silicone-modified polyester (SMP) and polyester formulas, designed to meet the most demanding environmental requirements while providing protection against weathering and pollution. The Coil Coatings Division is part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly-engineered solutions for construction, industrial, packaging and transportation markets in more than 110 countries in the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information about Sherwin-Williams Coil Coatings, visit coil.sherwin.com.