How the metal industry can recruit and train the next generation of skilled workers

MCS Influencer John Kenney says better recruitment and training in the metal industry require a multifaceted approach that addresses perception and practical skill development

The metal industry plays a vital role in construction, manufacturing and infrastructure, yet it faces a looming skills gap as veteran workers retire and fewer young people enter the trades. As a longtime member of the roofing industry with firsthand experience in metal installations, I see the growing need for fresh talent prepared to master the industry's technical, safety and logistical demands. To remain competitive and meet market demands, businesses in the metal sector must proactively recruit and train the next generation of skilled workers. Here are several strategies that can help bridge the talent gap and secure a strong workforce for the future.

One of the first steps is to reshape the perception of the metal trade among young people. Many students are guided toward traditional four-year college degrees without being exposed to vocational opportunities. Employers, industry groups and educational institutions should collaborate on outreach initiatives highlighting the appealing aspects of working in metal. These efforts can include school presentations, career fairs and open-house events where students can watch metal fabrication demos or installation processes. The industry can attract a broader range of interested candidates by showcasing modern technology, competitive wages and clear career pathways.

In addition to changing perceptions, building robust apprenticeship and training programs is essential. Apprenticeships offer hands-on experience and mentorship from veteran workers, enabling trainees to develop practical skills while earning a paycheck. When these programs are well-structured, participants gain technical proficiency, learn about safety practices and become familiar with industry standards in a controlled environment. Employers benefit by shaping recruits into highly competent team members who embody the company's values and approach to quality.  

Vocational schools and community colleges can play a significant part in nurturing metal industry talent. These institutions often have modern facilities and experienced instructors, making them ideal partners for customized training programs. Companies can donate materials, offer facility tours or contribute guest lectures while simultaneously scouting students for internships or part-time positions. This collaboration ensures academic curricula align with real-world industry needs, creating a pipeline of job-ready graduates.

Technology can also be a compelling recruitment and retention tool. The metal industry is evolving, embracing new software for design, project management and even automated fabrication processes. By integrating technology into training initiatives, companies can appeal to younger generations comfortable with digital tools. Demonstrating how drones, 3D modeling and advanced machinery streamline projects can generate excitement and showcase the industry's innovative side. Moreover, continuous technological upskilling helps retain current employees who want to stay competitive and maintain a sense of career growth.

Mentorship programs are another valuable strategy. Pairing newcomers with seasoned professionals fosters knowledge transfer, instills good work habits and reinforces best practices. Mentors offer guidance beyond technical skills — helping trainees navigate workplace challenges, develop leadership abilities and chart a path for advancement. This relationship-building enhances employee satisfaction and reduces turnover, which are critical factors in maintaining a stable workforce.

Finally, the metal industry should emphasize inclusive hiring practices. Recruiting from diverse backgrounds and underrepresented groups widens the talent pool and brings fresh perspectives to problem-solving and innovation. Companies can cultivate loyalty and encourage longevity by creating a welcoming environment and offering clear advancement opportunities.

In summary, better recruitment and training in the metal industry require a multifaceted approach that addresses perception and practical skill development. Businesses can build a robust workforce by reshaping how young people view metal trades, strengthening apprenticeships and vocational partnerships, leveraging technology and fostering mentorship. These efforts ensure the industry remains vibrant, innovative and ready to meet the demands of an ever-evolving market.