Help Your Customers Invest Now and Save Later With Quality Materials

By Metal Roofing Alliance. 

Homeowners may be hesitating to invest in larger home improvements, but here are five reasons to convince them to “invest now to save later.” 

Many of today’s homeowners are reconsidering whether to invest in larger home improvements due to rising inflation and shrinking budgets. These factors can jeopardize upsell opportunities and stall growth margins, with more homeowners opting for lower-priced quotes, especially when emergency repair projects come about. 

However, don’t let homeowners write off a higher cost project so fast. There are multiple upsides to an “invest now to save later” approach. These cost-saving considerations, along with strategies such as financing options, can convince homeowners to choose the best solutions. Here’s our list of the top five “selling point” benefits of higher quality metal roofing. 

1 - Longer lifespan of materials 

While higher quality materials, like metal shingles, may be more expensive up front, they take longer to degrade and require fewer repairs over time. This means that homeowners will save money on ongoing maintenance and repairs in the long run. Homeowners also can benefit from better warranties, with some warranties offering non-prorated roof replacements for up to 50 years.  

2 - Lower home insurance payments 

When a homeowner’s roof ages, their insurance premium will usually increase as well. This is because the level of risk associated with insuring the house rises. Some insurance policies outright refuse coverage for roofs older than 20 years. Age is not the only factor; most companies also assess roof condition and may be willing to bypass age requirements for a well-maintained roof. Homeowners who choose durable, long-lasting materials will encounter fewer insurance issues and may benefit from lower rates. 

3 - Increased protection against weather events 

It’s no secret that natural disasters are growing in frequency and intensity. In the face of storms and heavy rain or snow, a higher quality roof can be the difference between minor damage or severe destruction. No roof is completely indestructible, but stronger materials and better designs can equip homeowners with increased protection. Metal roofing is especially resistant to high-speed winds and can be invaluable, particularly for regions that are hurricane hot spots. 

4 - Increased home value 

Investing in a better-quality roof can increase a home’s resale value. For example, a low-cost roof repair might save money in the short term, but a metal roof with a 50-year warranty can be a major selling point when the time comes to sell. For those who plan to stay in their homes, low monthly payments through financing options can make an upsell relatively painless. 

5 - Higher energy efficiency and comfort 

Roof material or installation defects are prime culprits for energy leaks and can dramatically increase heating and cooling costs. With the price of energy skyrocketing, homeowners may find that investing in a well-ventilated and properly installed quality metal roof reduces their energy usage and lowers their monthly bills, saving them money and while increasing comfort.  

On your next job, be sure to highlight these key benefits of choosing higher quality roofing. With your guidance, homeowners may decide to pay more upfront in order to enjoy long-term savings and peace of mind. Remember that financing options also can help homeowners afford higher quality improvements. With these points in hand, you can help your customers choose the best roofing solutions and grow your business in the process. 

Original article source: Metal Roofing Alliance.