English
English
Español
Français

UP TO THE MINUTE

Roofing Alliance members play a pivotal role in shaping and ...
With deepest sympathy, we want to inform you that Colin ...
Read More
Drexel Metals - Gutter Program
Metal Central - Sidebar Ad - Right When You Need It
Western Colloid - Sidebar Ad - Need a Metal Roof Solution?
Cougar Paws - Steel Walker II- Sidebar Ad on MCS
NFBA - Sidebar Ad - Accredited Builder
CCS-OpenForBusiness-Sidebar
MetalCoffeeShop
English
English
Español
Français

Growth in Residential Metal Roofing Fueled by Sustainability, Performance and Aesthetics

MRA Sustainability Performance and Aesthetics
September 21, 2023 at 6:00 a.m.

By Adam Cabrera. 

The growth in residential metal roofing is catching industry attention, thanks to factors like sustainability, enhanced performance and aesthetic appeal.  

In a recent episode of MetalCast, host Heidi J. Ellsworth of MetalCoffeeShop™ sat down with Renee Ramey, the executive director of the Metal Roofing Alliance (MRA). Renee, a seasoned expert with 25 years of experience in the industry, explained the changes she has seen over that time and the forces that are now driving the sector's growth. 

From a modest 3% market share in 1998 to a significant 17% in 2021, residential metal roofing has clearly developed into a sizable industry. "We're making headway and actually picking up pace, and we believe our message and our campaigns are getting out there in front of homeowners," Renee said. The MRA, founded in 1998, has helped foster this growth through their efforts to raise awareness about the advantages of metal roofing, from durability to environmental benefits. 

That being said, a big selling point for homeowners is sustainability. Renee highlighted the positive environmental impact of metal roofs, aligning with the growing consumer focus on the lifecycle of building materials. Metal roofs are not only recyclable but also pair seamlessly with solar panels. "Typically, if you get a quality metal roof it's going to outlast the solar system you're putting on it," she said, emphasizing their durability. 

Moreover, the aesthetically pleasing designs of metal roofs have become popular over the past few decades, making it an attractive choice for contemporary homes. Coupled with performance that withstands extreme weather conditions, it’s apparent why demand is surging. 

Contractors interested in expanding their service offerings can rely on MRA for resources and training. Renee encouraged contractors to tap into MRA’s network, which connects them with homeowners looking for metal roofing experts. With consumer interest in metal roofs growing, partnerships between contractors and MRA become crucial in bridging gaps in knowledge and service. 

Read the transcript, Listen to the podcast or Watch the full MetalCast episode to hear more about how the metal roofing industry has developed over the past 20 years and what advice Renee has for those looking to stay ahead.

Learn more about Metal Roofing Alliance (MRA) in their Coffee Shop Directory or visit www.metalroofing.com.

About Adam

Adam Cabrera is a writer and podcast producer for the Coffee Shops and AskARoofer™. When he isn't writing about roofs he enjoys camping in the Rocky Mountains, going to concerts and playing music.



Recommended For You


Comments

There are currently no comments here.

Leave a Reply

Commenting is only accessible to RCS users.

Have an account? Login to leave a comment!


Sign In
TRA Snow & Sun - Banner - Slippery - Register
English
English
Español
Français

UP TO THE MINUTE

Roofing Alliance members play a pivotal role in shaping and ...
With deepest sympathy, we want to inform you that Colin ...
Read More
Metal Central - Sidebar Ad - Right When You Need It
McElroy Metals - Sidebar Ad - Oct 2024
Western Colloid - Sidebar Ad - Need a Metal Roof Solution?
CCS-OpenForBusiness-Sidebar
Malco Tools - Sidebar Ad - Metal Benders
Contractor Outlook - Sponsored by SRS