By Dani Sheehan.
The roofing industry is highly competitive and homeowners looking for a contractor are often inundated with options, especially with the advent of social media and websites. But there are ways you can leverage this digital shopping age to give yourself an edge. A key part of this is understanding that customers today are looking for a seamless experience. From the first click on the website to the purchasing and installation process, you can improve your conversion rates and gain more leads by giving them simplicity and ease. Tools like Instant Roofer’s free roofing calculator, which provides instant and accurate estimates to homeowners without leaving your site, are great places to start when it comes to designing the best website. Learn what else you can do to enhance the customer experience on your site!
When newspapers were still popular, the most important news was placed “above the fold” to ensure it grabbed readers’ attention. The same principle applies to digital media and your website’s call to action. Think about ordering takeout from your favorite restaurant – do you have to scroll through the entire webpage before clicking “Order now”? Likely not. The ordering process is simplified with a button at the top of the page.
Contacting your company for a new roof replacement should be just as easy as ordering takeout. With Instant Roofer’s roofing calculator, you can embed it directly into your website, simplifying the buying process for your customers. As Instant Roofer Founder and CEO, Jeff Berzolla, suggests, “When the contractor embeds our app, we always recommend they keep their contact form, phone number and chat options. But, next to the contact button, add an ‘Instant Estimate’ button. This makes it easy for homeowners to get an immediate price estimate, driving higher conversion rates.”
Here’s how to do this on your website:
A smooth user experience is essential to keeping people on your website and encouraging them to reach out to you. Here are some additional tips to help you generate more leads:
Watch this video to see how easily Instant Roofer’s cost calculator fits into an existing website!
Learn more about Instant Roofer in their Coffee Shop Directory or visit www.instantroofer.com.
About Dani
Dani is a writer for The Coffee Shops and AskARoofer™. When she's not writing or researching, she's teaching yoga classes or exploring new hiking trails.
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