Bringing competitive strategies into the new year

MCS Influencer Holly Gotfredson says a strong network and adaptation are key to professional success every year.

MetalCoffeeShop™ is honored to be a space for our industry experts to share their expertise and insights. Through our MCS Influencer Group, we ask a diverse group from all different areas of the contracting business to bring their persepective to our larger community. Each month, we query these influencers with a prompt or question relevant to where the industry is in that month. Since it's January, we asked our influencers what strategies worked to help them stay competitive, while still profitable, last year that they plan to carry over into 2024? One of our influencers, Holly Gotfredson from American Metalcraft Inc. and Finishing Dynamics has the following to say:

"I’ve made it a point over the last several years to spend time observing, listening to and learning from my professional network. With the ever changing markets, uncertainty through COVID, supply chain shortage and now an election year, solid information from trusted sources is critical. If nothing else, the pandemic reinforced the idea that being adaptable is the key to succeeding in any climate. When we adapt to our customers needs, overcome challenges with new solutions and incorporate new technology into processes in order to become more efficient, everyone wins. I think it’s natural to be apprehensive of the unfamiliar – that first step into the unknown can feel daunting; however, calculating risk through critical thinking, knowledge gathering and what’s required for that change, makes it much less scary and a lot more exciting. To me, continuing to foster and nurture relationships with the design community, customers and other professional connections in an authentic way is the foundation for success."

Holly Gotfredson is the president and owner of American Metalcraft and Finishing Dynamics. See her full bio here.

About American Metalcraft Inc. and Finishing Dynamics

American Metalcraft Inc.®, a WBE certified manufacturer, was founded in 1986 and is known as a leader in the architectural metal manufacturing world. Product lines include rainscreens and wet seal wall systems, perforated panels, ornamental metal, custom sunshades, column covers, decorative exterior elements and more.

Since 2004, Finishing Dynamics has been a leading manufacturer of metal coatings, with a dedicated finishing and fabrication facility designed to create their innovative fluoropolymer paint system. The company is dedicated to providing their customers with cutting-edge products designed and tested to meet the latest technological advancements. Finishing Dynamics provides limitless color options and possibilities paired with the strength and durability of Kynar-500® resin-based coatings.