A Sealant That Delivers Peace of Mind to Homeowners

By Cass Jacoby, RCS Reporter. 

How to use beautiful and high-performing products to reassure homeowners that you will deliver on their demands. 

Marketing expert Darci Kunard from Franklin International joins RCS President Heidi J. Ellsworth on a recent Roofing Road Trips podcast to discuss how delivering enhanced curb appeal and performance that homeowners demand is critical to contractor success. Darci also shares ways to talk with homeowners about products that can achieve everything they are looking for. 

Darci discusses why it is so important that contractors show homeowners the quality of products they will use during the initial sale. “Homeowners are very concerned [that the product] is going to work,” says Darci. "As a contractor, if you can reassure them that you only use high-quality products and [that your] installers know what they're doing, I think that adds much more peace of mind for that homeowner.” 

Explaining why a certain product, like WeatherMaster Metal Roof Sealant, is a better match for metal is key to a high-performing installation that leaves the homeowner happy. Teaching a homeowner why adhesion on a metal roof is important can play a big part in a customer making the best sealant choices.   

“Adhesion on [metal roofs] is extremely important because metal does expand and contract and those metal roofs move a lot. So, you need a great sealant that can really hold on,” says Darci. She suggests contractors tell homeowners: “You don't want to use a product that has a lot of shrinkage on a metal roof. It's just those little nuances that make a high-performance product really necessary.” 

Darci adds that these products offer color matching, enhancing curb appeal and increasing the overall value of the project. Contractors should consider in their discussions with homeowners not only the performance of a roofing sealant, but also its ability to be color matched. 

"We have color boards available at no charge [that] you can show to homeowners. We've got little bricks that show the flexibility of the product because it is a class 50. So it expands and contracts up to 50% of the joint size,” said Darci. “We really built a lot of power performance into that product.” 

Learn more about Franklin International in their RoofersCoffeeShop Directory or visit www.titebond.com. 

Listen to the entire podcast to hear more from Darci and about delivering peace of mind to homeowners with the use of a high-performing and beautiful sealant. 

Photo credit: Franklin International