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Elevate™
Elevate Commercial Roofing Systems & Lining Americas welcomes Frank Palmer as Senior Vice President of Sales
Industry veteran to spearhead sales and market growth initiatives for Elevate, GenFlex and GenTite Brands Elevate Commercial Roofing Systems & Lining has named Frank Palmer as Senior Vice President of Sales. Palmer will be responsible for the growing portfolio and sales of Elevate™, GenFlex™ and GenTite™. The appointment is part of ...
Announcing the 2023 Elevate™ Master Contractor Award Recipients
This annual program honors contractors for excellence in commercial roofing. Elevate™, a premier brand of roofing and lining systems, announced the 2023 recipients of its Master Contractor program, which recognizes the most elite commercial roofing contractors in North America and Latin America. Elevate announced the 2023 recipients in Maui as part ...
ARMA Announces Accident Prevention Contest Winners
Asphalt roofing facilities across North America recognized for workplace safety. The Asphalt Roofing Manufacturers Association (ARMA) has completed its annual Accident Prevention Contest and is proud to recognize 66 asphalt roofing manufacturing facilities for their workplace safety, specifically low incident rates among workers. Facilities that entered the 2022 Accident Prevention Contest were ...
Holcim Building Envelope Names Kristin Beck as President of Commercial Roofing Systems and Lining Business Unit
Beck will retain her role as Global Chief Supply Chain Officer for Holcim Solutions & Products. Holcim Building Envelope has announced the promotion of Kristin Beck to President of its Americas Commercial Roofing Systems & Lining business unit, which encompasses the Elevate and GenFlex lines of roofing systems. Beck will provide ...
Meet The New Brand of the Future, Elevate
By Cass Jacoby. In this RCS podcast, Holcim’s Michelle Lane talks about Holcim’s acquisition of Firestone Building Products, its rebrand to Holcim Building Envelope and how they are developing Firestone roofing, wall and lining systems into the future-focused Elevate. In Season 4, Episode 69 of the Roofing Road Trips Podcast, ...
How to Take the Edge off from Take-off to Cost-estimation
By Cass Jacoby. The EDGE® is the roofing software solution that is making it easy to stay at the cutting edge and ahead of your competition. When it comes to software for contractors, you need something designed by experienced roofing professionals for roofing professionals. What you need is software that ...
Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Michelle Lane of Holcim Building Envelope. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the ...
Most-read Stories of 2022
By Evelyn Witterholt. Here are the top 10 stories our readers could not get enough of this past year! 2022 was quite the year for the Coffee Shops, and our fantastic articles from our newsroom are an excellent reflection of this fact. When looking back at the past year at ...
Firestone Roofing, Wall And Lining Systems Are Now Elevate
By Cass Jacoby. In a new podcast, Holcim’s Michelle Lane talks about how the name change is more than a change in branding, it is a promise. In Season 4, Episode 69 of the Roofing Road Trips Podcast, Heidi J. Ellsworth meets in person with Michelle Lane, vice president of ...
Holcim Building Envelope Named One of Newsweek’s “America's Greatest Workplaces for Diversity 2023”
Independent study recognizes company’s female leadership and commitment to cultivating an inclusive workplace. Today, Holcim Building Envelope was named one of Newsweek’s “America’s Greatest Workplaces for Diversity 2023.” This distinction caps an eventful year that saw the company grow and restructure, all the while maintaining its commitment to powering progress for ...
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