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Sales & Marketing
7 keys to selling metal roofs and siding
By Metal Central. Create a seamless customer journey to metal roofing sales. A sales strategy is crucial to effectively marketing products like metal roofs and siding. Metal roofs are durable and energy efficient, which makes them a desirable choice for customers. When approaching residential homeowners and commercial property managers you ...
The importance of service departments in today’s roofing industry
By Jessica Bravo. We sat down with an industry expert to learn how to grow your company by growing your service department. In a recent conversation, Will Riley, from Centerpoint Connect, discussed the growing significance of service departments within the roofing industry. With experience in software solutions for roofing ...
Quality over quantity
By Emma Peterson. Learn how to transform your hiring process by working with specialized recruiters like Hi-Peak. In a new episode of Roofing Road Trips®, Kristin and Tony Case, the owners of Hi-Peak Staffing Solutions, stopped by to talk to Megan Ellsworth about working with a specialized recruiter to help ...
What specialized staffing agencies look for in a candidate
By Jesse Sanchez. Staffing agencies seek candidates with the perfect blend of industry-specific skills, cultural fit and adaptability to meet the unique demands of niche markets. Boutique staffing agencies like Hi-Peak Service Solutions are not just seeking candidates to fill roles; they are on the hunt for professionals who bring ...
Why silence and strategy matter
By Centerpoint Connect. When the conversation turns to price, knowing when to speak — and when not to — can make all the difference. Sales is never just about a number on an invoice — it's about finding the balance between value and cost, needs and solutions. Yet, ...
4 areas you should be collecting marketing data from
By Jocelyn Van Saun, SOCIUS. Measuring the success of your marketing can be difficult, but the digital age has allowed for the collection of data that can quantify the effectiveness of your strategies. Besides the leads that come word of mouth, the other main way to get leads ...
Transforming expectations into reality
By Renoworks Setting the foundation for success in the luxury home market In the heart of California’s Bay Area, where high-end homes meet even higher homeowner expectations, RPS Remodeling’s Jack Cooper has turned managing those expectations into an art form. With decades of experience, he’s mastered the delicate balance between ...
Learn how niche markets can elevate your sales
By Dani Sheehan. Get exclusive, premium leads with Instant Roofer, and tap into unique markets like cedar shake to help elevate your sales! There are so many materials available in the roofing industry that it can be very overwhelming for homeowners. That’s where it's your job as a contractor to ...
Woodgrain steel goes viral on social media
By Jesse Sanchez. Digitally printed steel siding transforms home renovations with style and resilience. In a social media-driven market where trends rise and fall in a flash, Indiana Metal's Woodgrain Steel has captured the spotlight, blending innovation and style with practical durability. This digitally printed siding, crafted to ...
The MCA wants you...
By Emma Peterson. ...to join them and grow your metal network and resources! Since 1983, the Metal Construction Association (MCA) has worked tirelessly to promote the use of metal in the building envelope. From marketing and education to advocating for public policy changes and initiating research and testing, MCA has ...
UP TO THE MINUTE
