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Business Boosters
Reaching Customer Bases Through Digital Marketing and Technology
By Anna Lockhart. Utilizing technology in a company’s business and marketing plans can help set that company apart from the competition. In an ever-evolving society in which using technology to communicate and relay information is a part of the daily routine for most customers, companies are having to ...
Roofing Talent Spotlight – Part 1
By Rich Caroll - Carroll Consulting Group Unlocking the secrets to successful recruitment. The roofing industry plays a vital role in safeguarding homes and buildings, making the recruitment and training of skilled roofers and roofing professionals a top priority for all roofing businesses. To thrive in this competitive market, it's crucial to ...
5 Easy Steps to Building a Successful Social Media Campaign
By PSAI. Learn how to effectively reach your business’s target audience through social media campaign techniques with this easy five-step guide! Companies that utilize social media platforms to promote their business presence online can see significant success if they play their cards right. Creating a thoughtful social media ...
Business Development is Not Marketing or Sales
By John Kenney, Cotney Consulting Group. John Kenney discusses the differences between business development, sales and marketing and why the difference matters. I often find that individuals and companies do not understand the function of business development. It is frequently confused with sales or considered part of marketing. However, when ...
Protect Your Business From Cyber Criminals
By Cayden Wemple. Cyber security is a major threat to construction businesses. These are the steps you should be taking to prepare for attacks. Based on recent findings by Statista, it is projected that the financial impact of cybercrime will surge to a staggering $23.84 trillion by the year ...
Using Analytics to Drive Profits in Your Roofing Contracting Business – Part Two
By John Kenney, Cotney Consulting Group. Gain a competitive edge over competitors by collecting and analyzing data to optimize operations and improve customer satisfaction. In part one, we began by defining business goals and identifying the KPIs most relevant to achieving those goals. This section examines how to collect and analyze ...
What Equipment You Should be Purchasing for Your New Metal Shop
By Cayden Wemple. Check in with metal shop expert, Chandler Barden, of CIDAN Machinery to hear about the details of what goes into opening a sheet metal shop. If you think your business is ready to open its own sheet metal shop, then look no further to hear all ...
Making the Call – How to Decide When to Repair or Replace a Roof
By Anna Lockhart. It can sometimes be a difficult choice for homeowners or business owners when looking at roof damage and wondering, “should we repair or replace?” This guide discusses both options and factors to consider for each. It is a universal experience of owning a home or ...
Using Analytics to Drive Profits in Your Roofing Contracting Business – Part One
By John Kenney, Cotney Consulting Group. One of the most powerful ways to gain a competitive edge over your competitors is by understanding your analytics. In today's highly competitive business environment, roofing contracting contractors must constantly seek out new ways to increase profits and gain a competitive edge. One powerful tool for ...
Roofing Passport Makes Calculating Metal Roofing Estimates Simple
By Anna Lockhart. From the experts at EagleView and Sherwin-Williams comes a new, ground-breaking platform that takes your bidding and sales ratio to the next level! On a recent episode of MetalTalk, host, Heidi J. Ellsworth sat down with EagleView Senior Business Development Manager, Rob Soper, to discuss ...
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