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MCS Influencers
Leveraging industry connections to boost your training pipeline
MCS Influencer Jon Olson says your network becomes your competitive advantage to expand your training capabilites. Ask any contractor right now what keeps them up at night, and you’ll likely hear the same thing: finding and keeping skilled people. Industry wide, the pipeline of skilled workers coming into the field is ...
Increasing visibility of career opportunities in the metal industry
MCS Influencer Randy Chaffee says none of us operate in the industry alone; every good job reflects well on the industry. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch ...
Utilize manufacturer partnerships for training
MCS Influencer Anthony Ortega says rather than reinventing the wheel, take advantage of the resources your manufacturer provides. Editor's note: The following is the transcript of a live interview with Anthony Ortega of Viotell Metal Concepts. You can Read the interview below, Listen to the podcast or Watch the recording. Hello, everyone. ...
Hybrid mentorship: Valuing insights from every generation
MCS Influencer Randy Chaffee says that by working together, mentors and their protégés can come up with the best solutions. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can Read the interview below, Listen to the podcast or Watch the ...
Building your business into a destination company
MCS Influencer John Olson says that engaged employees are far more likely to stay and recommend the company to others. Success in this industry takes more than a strong pipeline of projects — you also need a team that can execute these projects on time and within budget. You need people ...
If you want better crews, build a career — not just a job
MCS Influencer John Kenney says that attracting talent is important, but keeping it is what really drives long-term success. Labor isn’t a new problem in construction, but the way it’s showing up today is different. It’s not just about finding people anymore. It’s about finding people who stay, who care ...
Women leading the metal industry
MCS Influencer Emily Marshall says now is the perfect time for women to step into leadership in the trades, specifically metal roofing. Editor's note: The following is the transcript of a live interview with Emily Marshall of Mr. and Mrs. Post Frame. You can Read the interview below, Listen to the ...
Jumping into the world of social media marketing
MCS Influencer Emily Marshall says that even if you're not trying to become an influencer, businesses need to prioritize having social media presence. Editor's note: The following is a transcript of a conversation between Emily Marshall, also known as Mrs. Post Frame. You can read the transcript below, listen to the ...
Social media as a business driver for cold-formed metal buildings
MCS Influencer Corey Lincoln says social media can reinforce a brand's connection to its audience while driving business results. In today’s fast-paced and competitive cold-formed steel building industry, companies like ACT Building Systems and Cornerstone Building Brands are effectively using social media as a major business driver. By making the most ...
Showcasing company values and culture through social media
MCS Influencer Anthony Ortega says social media isn't just about marketing; it's about alignment. I used to think social media was mostly marketing. Post a finished project; say something funny, entertaining or polished and move on. Over time, I’ve changed my mind. In our world, especially in metal and roofing, culture ...
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