RoofersCoffeeShop and Cotney Consulting Group team up again for their Affinity Webinar talking about how good content can help drive crucial connections for branding. Thought leadership and brand reputation should be a driving force in your messaging as home and building owners look for information, education and an overall understanding of what is happening in the roofing industry today and tomorrow. John Kenney, Heidi J. Ellsworth and Karen L. Edwards will talk about how to create content that matters to your audience and how to distribute it to them in a meaningful way.