Would you look at them paws!

By Dani Sheehan. 

Cougar Paws’ social media presence goes beyond just showcasing their products. They actively engage with their audience by encouraging customers to share their own experiences and show off their boots. 

Social media is a powerful platform for businesses to engage with their customers, build communities and create meaningful conversations around their products. It gives companies a chance to showcase their brand while also maybe taking a more conversational and relatable approach to what they have to offer. Cougar Paws, the tool you wear, is a prime example of how social media can connect customers to products and leave a lasting impact on those scrolling through their Instagram feed. Specializing in traction boots and accessories for roofers, appraisers and others in the industry, Cougar Paws has everyone talking about their boots. 

Creating a community through visual marketing 

It’s great to see photos and images of new products lining the shelves or models posing with a product, but Cougar Paws takes a unique approach – they showcase their products in action. Highlighting their customers, real roofers who use these boots daily, they have created a visual narrative that better resonates with their audience. Their Instagram profile is filled with images and videos of customers wearing Cougar Paws boots while working on rooftops, accompanied by the catchy tagline, “Would you look at them paws.” 

By featuring their customers, Cougar Paws provides social proof to potential customers by showing their products in real-world settings. It also creates a sense of belonging within the roofing community, giving customers a place to provide a review about how the boots perform and start a larger conversation about the importance of using the proper tools in the field and the value of building community in the industry. One couple even sported their boots on their wedding day!  

Their social media strategy has helped Cougar Paws build a loyal customer base that values the company’s commitment to innovation, the quality of their products and the relationships within the roofing community. 

Want to show off your paws? Post a picture of you and your crew wearing #thetoolyouwear!