By Emma Peterson.
While at METALCON 2024, The Coffee Shops™ hosted a sound stage that was sponsored by New Tech Machinery. This gave us the opportunity to meet up with new and old friends around the industry to hear what they’ve been up to and what’s coming up next. One such person to stop by was Matthew (Matt) Puracchio who works in marketing for Titebond, which is one of Franklin International’s brands. Matt shared a bit about his company, saying, “We were founded in 1935. A lot of you guys probably know us for our wood glues, but we offer a full line of anything that sticks to anything, so we have caulks and sealants, construction adhesives, flooring adhesives, kind of the whole gambit.”
Part of that wide suite of offerings is Titebond’s metal roof sealant. This is one of their premium construction products and was one of the things they highlighted at METALCON. Matt explained, “We call it WeatherMaster and I think that's one of the biggest things that separates us from anyone else in the market is that we offer it in 125 different colors.” This allows you to color match to pretty much anything you will find in the field to make an aesthetically cohesive and structurally sound roof seal. Matt shared a bit of what inspired Titebond to create this product, saying, “We want to help our customers and with this, they know that if they have a color, they can actually get it. You don't have to wait a couple of months for that... They also know that you use this once and you’re good. That’s it.”
One of the factors that makes the WeatherMaster so structurally sound and versatile is its flexibility. Matt elaborated, “Not only is this a good adhesive for metals but is going to be flexible as well.” With all of these benefits, it’s no wonder that contractors in the field are loving the WeatherMaster. Many contractors have shared that they keep coming back for more of this product because they don’t have to worry about call backs with it. Matt explained, “They know when they use it's going to adhere to anything, no matter if it's wet, frozen, treated materials. It has that continued flexibility for a lifetime. They don't have to worry about it coming apart and going back and repairing that job. No one wants to go back to a job.”
Learn more about Franklin International in their Coffee Shop Directory or visit www.titebond.com.
About Emma
Emma Peterson is a writer at The Coffee Shops and AskARoofer™. Raised in the dreary and fantastical Pacific Northwest, she graduated in 2024 from Pacific University in Oregon with a degree in creative writing and minors in graphic design and Chinese language. Between overthinking everything a little bit, including this bio, she enjoys watching movies with friends, attending concerts and trying to cook new recipes.
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