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Seeing is believing: Turning customer uncertainty into confidence

Seeing is believing: Turning customer uncertainty into confidence
March 23, 2025 at 6:00 a.m.

By Renoworks.

Harnessing the power of visualization to help homeowners make faster, more confident decisions.

When it comes to home renovations, imagination can be a homeowner’s biggest hurdle. The vision might be grand, but the uncertainty of the final outcome often slows decision-making, delays projects and leaves customers second-guessing their choices. Major Homes, a family-run renovation company with decades of experience, found the perfect solution in Renoworks Pro — a visualizer tool that transforms uncertainty into clarity. By allowing customers to see their dream renovations before a single hammer swings, Major Homes is closing deals faster, increasing project sizes and making every homeowner’s vision a reality with confidence.

Jason's latest homeowner project

Jason’s latest homeowner was looking to renovate their entire home, but struggled to visualize the transformation, especially given the home’s current siding condition.

Jason decided to turn to Renoworks Pro to show his homeowner what the home would look like before any work had to be completed:

Before Renoworks Pro

The solution

Building customer trust with proof

To ease homeowner concerns, Jason incorporated the Renoworks Pro Visualizer into his process, ensuring clients could see their renovation vision come to life before committing. Reassuring customers that he will guide them through the decision-making process, leveraging the Renoworks Pro Visualizer to bring their dream home to life. With empathy, he acknowledges the challenges of selecting products and colors and promises to support them every step of the way. By offering this personalized guidance, Jason builds trust and confidence, empowering customers to make informed decisions and driving sales forward with ease. This innovative approach streamlines the sales process, resulting in swift deal closures. It also allows Major Homes to show homeowners options on their home they hadn’t thought of like stone walls or an extra window, leading to some projects increasing in size by $10K+. Aligning with Major Homes’ customer-centric philosophy, the Renoworks Pro Visualizer plays a vital role in ensuring customer satisfaction and trust, solidifying Jason’s ability to deliver top-notch results and close deals efficiently.

Quick and easy visualizations (After Renoworks Pro)

With Renoworks Pro, Jason uploaded a home photo, customized the design and secured a confident homeowner’s commitment.

Benefits and results

By incorporating Renoworks Pro Visualizer, Major Homes achieved:

  • Faster sales closure
  • Increased job size where appropriate
  • Increased customer satisfaction
  • Improved communication and expectation management with their customers
  • Enhanced customer confidence
  • A competitive edge in their market

A final note

Major Homes’ success story showcases the impact of innovative technology adoption and a customer-centric approach. By leveraging Renoworks Pro Visualizer, Jason Kersch has transformed his family’s business, raising the bar for customer experience in home renovations.

Original article and photo source: Renoworks

Learn more about Renoworks in their Coffee Shop directory or visit www.renoworks.com.



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UP TO THE MINUTE

By Roofing Technology Think Tank (RT3). Check out the incredible speaker ...
Homeowners shared that Rocky Mountain Snow Guards give them peace ...
Read More
MetalForming - Sidebar Ad - NFBA
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