Mimicking natural elements on printed metal

By Anna Lockhart.  

The Emulate™ collection offers property owners, designers and architects the look and feel of organic building materials without sacrificing durability or quality.  

Sherwin-Williams Coil Coatings has recently revealed their latest collection of prints and colors designed to bring the look of natural elements to life without actively using organic materials. Emulate™ is a line of prints designed for coil coated metal building materials to mimic the look of wood grain, stone and other organic materials.  

This line allows designers to bring in the aesthetics of natural elements into metro areas through large commercial projects without sacrificing sustainable principles or structural durability. For the sustainability-conscious building owner, designer or architect, the Emulate line perfectly captures the feel and look of organic materials that, in the past, would have been difficult to replicate with such accuracy. Now, thanks to the technology behind Sherwin-Williams' coil-coated prints and the research done by their team of color experts, the Emulate collection delivers endless possibilities in adding visually stunning natural-looking layers to any commercial or corporate property.  

Through Sherwin-Williams advanced coil coating process using a Fluropon® colored basecoat, the metal panels are then coated with the preferred color or pattern in a four-coat system. Building owners are provided with peace of mind in knowing that their Emulate products are designed to outlast the lifespan and durability of any natural alternative on the market while also protecting the environment and organic materials by using recyclable metal materials instead. 

The Sherwin-Williams Coil Coatings Emulate products were created through years of researching industry and societal trends, the advancement of coating technologies and plenty of testing to ensure they will last the test of time so that commercial and corporate property owners can elevate their property’s curb appeal without sacrificing quality, authenticity or their commitment to sustainability.  

Learn more about the Emulate collection today!