Metal Roofing With a Traditional Look – Bringing Aesthetically Pleasing Metal Roofing to Residential Communities

By Anna Lockhart.  

Vicwest is committed to making metal roofing more aesthetically palatable and accessible to residential homeowners.  

At the 2023 International Roofing Expo (IRE), Heidi J. Ellsworth had the opportunity to sit down with Vicwest’s Marketing Director Jeff Bernstein to talk about their product line and the role metal plays in their goals for the upcoming year.  

Vicwest is a Canadian manufacturer of roofing and siding solutions dedicated to helping communities build a better and long-lasting future with quality and sustainable products. Their True Nature metal roofing line consists of tiles designed to look as though they are made from shake or slate so that it blends in better in more traditional residential areas. With this line, the brand hopes to bring a sustainable and cost-effective roofing solution to a more residential-based clientele.   

In addition to bringing metal solutions to residential areas, Vicwest products are designed to be easy to install, so that roofers just starting out in metal can easily work with the materials. The hope is that by making metal more accessible and desirable aesthetically, more contractors will be interested in incorporating metal into their business offerings.  

Finding ways to help their customers differentiate themselves in their local markets is important to Vicwest, and introducing metal roof solutions to residential homeowners is a great way for their customers to do so. 

Jeff  explained why metal is something they’re committed to introducing to contractors, “[We’re] able to provide a product that's going to differentiate, not only their roofing business, but also help them earn more money per job and help them really set themselves apart from the competition in their area... Metal provides tremendous value, value not only with the upfront cost, but also it's a lifetime solution.”  

From new builds to reroofing projects, metal is a great solution for homeowners looking to have a roof or siding that will last a lifetime. With a 40-year color fade warranty and low maintenance guarantee, Vicwest’s metal products can give homeowners a sense of peace about the investment they’ve made in their home exterior.  

Watch the YouTube Video or read the transcription to learn more about what Vicwest has to offer.