Fast, free and frictionless: How this roofing calculator can revolutionize your sales process

By Dani Sheehan. 

Converting visitors to your website into customers is a common challenge, but this free, customizable tool makes it easier!  

In order to succeed and grow in the roofing industry, contractors must always be looking for ways to find new leads and close more sales. The internet has simultaneously made this process easier as clients can browse more options, but it still presents its own challenges for contractors. That’s why Instant Roofer has designed this free roofing calculator for contractors! This is an embeddable tool that you can incorporate into your website after signing up for free. It improves your customer service by allowing visitors to the site to get an estimate by the end of the day. This seamless process has been shown to help improve contractor conversion rates and get those customers that are ready and able to follow through with the rest of the project! 

According to CEO Jeff Berzolla, “By putting our app on their website to allow homeowners to get a quick, specific estimate for their home drives conversion rates up on contractors’ websites. The average we’re seeing across the board is a 20% increase.” With even more features than other calculators that you must pay for, Instant Roofer’s embed calculator is fully customizable to meet your needs and give homeowners a quick, accurate estimate with a window into the quality services you provide compared to your competitors. 

Fast, free and easy to install, they provide step-by-step instructions in their newest video showcasing the upgraded features of their V2 embed.  

<iframe width="560" height="315" src="https://www.youtube.com/embed/_KkMSqlv6vU?si=EPayggR36yl6y0h2" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> 

Within ten seconds, homeowners can receive roof measurements and estimates based on the roofing materials and pricing structure you provide. There is no limit on the number of leads that can be generated on your website after it’s installed, and you can add as many service areas as you want to cover. Any leads generated on your website are yours alone – Instant Roofer never shares leads from your website, and it’s separate from buying leads. 

You can set your materials and pricing, change the background and isolate any variables specific to your roofing company to seamlessly integrate the embedded calculator into your lead generation and sales workflow. Check out the Texas solar company, Good Faith Energy, to see how they offer prospective customers both the opportunity to get started with a free estimate or contact them through a Contact Us form. 

With this AI-driven tool, you’ll not only land more high-quality leads specifically matched to your location and expertise, but you and the homeowner will both go into the project with a clear idea of the scope and cost from the start. Jeff adds, “So, if there's one reason that a contractor should install this on their website, it's to increase conversion." 

It really is that easy! Convert more website visitors into customers today and trust Instant Roofer to help streamline your workflow and boost your business.