Do You Know Who Owns Your Facebook Page? Make Sure It’s You!

By Lisa Albano, Spectrum AI. 

Having access to your brand’s Facebook business page can make a major difference in lead generation. Here’s how to make sure you have access. 

Cultivating a Facebook audience is key to creating a successful lead generation strategy, however, you must first ensure that your company’s Facebook page is under the correct ownership to guarantee good security as well as to access the page’s logistic reports.  

Nearly every business on the market has a Facebook page, but learning how to take advantage of the platform’s logistic reports can make a major difference in setting your page apart from the rest. Spectrum AI shares how to make sure you have the correct permissions to access the important data.  

How to check If your Facebook page has a business owner 

You may be wondering, “How could I not own my business's Facebook page?” Your page may have been created by a marketing manager, a team member or an outside website agency, and those individuals could instead be listed as the page owner. Here’s how to verify page ownership: 

• Log into your personal Facebook profile 
• Go to your Facebook Business Page 
• Click “Settings” 
• Under “Settings”, click “Page Roles” 
• Under “Page Roles”, view “Page Owner” 

If you are not listed as the page owner, contact the individual and ask them to transfer ownership. All they will need to do is assign ownership over to your requested page owner. 

Take your Facebook to the next level 

Having ownership of your Facebook page allows you total control of your brand’s marketing direction. As the page owner, you’ll have much more functionality available to you, specifically in regard to advertising on Facebook. At PSAI, we have a full Ads Manager that allows you to create and launch custom Facebook ads directly from your portal. 

The Ads Manager provides your team with a lead generation avenue based on your specific services and offers. With A.I. powering your ads, you can grow your audience base and drive more traffic to your digital properties. The Ads Manager provides in-depth functionality, giving you the ability to: 

• Create ads by offer, past jobs, and more 
• Reach new homeowners with A.I. Custom Audiences 
• Drive leads into your engine to access A.I. insights and engagement tools 
• Take Control of Your Facebook Strategy 

Facebook is a major player in the home improvement space. If you’re interested in growing your audience and generating new leads, connect with our team to see how Facebook advertising can work with your business plan. 

Original article source: Spectrum AI