By Dale Nelson, Roof Hugger.
Every contractor has competition. So does every manufacturer and every installer. The best we can do is to try to keep the bidding as fair as possible. When you are trying to sell a metal-over-metal retrofit, and you are competing against a coating contractor, keeping things fair can be a bit more challenging.
You will be more expensive, which is a given. The good news is you will not be a lot more expensive. We typically hear a price difference of about 30 to 40 percent. That's not exactly pocket change, but remember that you are providing a superior product with a significantly longer roof service life.
Coatings, done properly, require a tremendous amount of surface preparation: capping fasteners, taping seams and an even and consistent sprayedon application of the product on all surfaces. That's not easily done.
Use this information to remind your client of some important facts:
Use the strengths that metal roofing brings to the equation to level the playing field between yourself and your spray-on roof coating competition.
Learn more about Roof Hugger in their directory or visit roofhugger.com.
Original article source: Metal Construction News
About Dale Nelson
Dale Nelson is president of Lutz, Florida-based Roof Hugger, a leader in the metal-over-metal retrofit roof category. Nelson also serves on the Metal Construction Association board of directors. To learn more, visit www.roofhugger.com.
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