Catching up With Vicwest at FRSA 2023!

By Anna Lockhart.  

Geoff Bernstein shares his experience working with Vicwest and how they’re delivering on the latest home color and style trends!

At the conference this past July, Heidi J. Ellsworth from RoofersCoffeeShop® and Geoff Bernstein from Vicwest sat down to discuss Vicwest and the products they create for the roofing industry!  

For over nine decades, Vicwest has served the roofing industry of Canada by manufacturing high-quality steel roofing and siding panels. Recently, the company has expanded their markets to include the United States and the particular needs and trends of different states and regions. Homeowners can choose Vicwest roofing and siding from a variety of styles and colors.  

Geoff explained that they will be introducing two new panel profile styles, board & batten and shiplap, to allow homeowners the chance to use as much metal in their homes as they’d like. “We’re finding a way to integrate more metal into the home. So, it’s not just part of the roof or an accent wall, but now you’re really able to clad a house fully in metal,” Geoff shared.  

Vicwest roof and siding panels are unique and a sight to see, with gorgeous faux woodgrain patterns and color schemes, homeowners can recreate any wood or natural material look with their metal panels to give their home a stylish and long-lasting look!  

“There are infinite ways to complement the different panel profiles with the [Vicwest] color palette to really create the trendy look you’re going for. Because we have a partnership with Sherwin-Williams, we’re able to forecast what colors are going to be in demand in the future,” Geoff shared.  

Because of their partnership with Sherwin-Williams, Vicwest is able to deliver high-quality finishes and color schemes their customers will love and be on trend for the future trend cycles!  

Watch the full interview on YouTube!