Building smarter with artificial intelligence

By Jesse Sanchez 

Explore how artificial intelligence is revolutionizing operations in the construction industry, promising to streamline processes and enhance customer relations. 

In a recent MetalTalk® webinar, host Karen Edwards delved into the revolutionary impact of artificial intelligence (AI) on the construction industry with Amir Davani from Rilla. The discussion centered on how AI is reshaping operations and enhancing business strategies, particularly in sales, marketing and customer relations. 

Amir Davani, head of sales at Rilla, discussed the transformative impact of AI by drawing parallels to the internet's evolution in the early 2000s. "AI represents a seismic shift akin to what the internet brought in 2000," he noted, recognizing its potential to revolutionize workflows and enhance efficiency across industries. 

One of the primary applications discussed was AI's role in sales and marketing automation. Amir explained, "From the operation side, you can push these notes into your CRM and always have a bookkeeper on you." This capability not only streamlines administrative tasks but also empowers businesses to tailor marketing strategies with precision, leveraging AI-driven insights to personalize customer interactions seamlessly. 

The conversation explored AI's projected impact on addressing labor shortages within the construction industry. Amir noted, "AI is really a tool to help you, not replace you," describing its capacity to augment human capabilities rather than supplant them. As automation and smart technologies continue to evolve, AI is poised to alleviate operational burdens and optimize resource allocation. 

AI integration is reshaping customer relationships. According to Amir, "AI allows businesses to maximize the value of every lead," demonstrating its capability to elevate customer satisfaction and loyalty by effectively addressing their needs and expectations. 

Karen and Amir focused on the importance of embracing AI as a strategic advantage. "It's really important to be mindful of where you need to recognize and adopt these new technologies," Amir urged, stressing the proactive stance businesses must take to thrive in an increasingly digital landscape. 

Read the transcript, Listen to the conversation or Watch the webinar to learn more about leveraging AI to your advantage.