John Provencal is Speaking at METALCON: Understanding the Customer Experience & Digital Transformation

The session centers around understanding the impact and importance of customer experience and digital transformation in the construction industry. Customer experience is different than customer service. Customer experience belongs to the entire organization and represents how a customer feels when doing business with your company and cuts across the entire customer journey. It remains a key loyalty point especially in economic downturns.

Digital transformation plays an integral part in the growth and development of the organization. Digital transformation is not just technology but it’s also  understanding digital impacts on businesses affecting the customer and how data and technology may help.

This session will examine and explain how utilizing both of these thought provoking tools will affect the future of business, including your current business and current growth plan.  Ultimately, affecting how the next generation of customers (and employees) see your company.

Learning Objectives:

• Understand how customer experience and digital transformation impactions your organization

• Learn how to integrate customer experience and digital transformation planning into your corporate culture

• Understand Customer Journey Mapping

• What role each person plays in implementing customer experience and digital transformation plans

• Best practices and key steps in customer experience and digital transformation success

This session is FREE to attend and located in the Best Practices Learning Center inside the Expo Hall. Availability is on a first-come, first-serve basis, and space is limited.

Register today!