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NWIR (National Women in Roofing)
Marketing Experts Share Their Strategies On-Demand
By Leap. Are your sales and marketing teams working together? If not, chances are good you’re losing money. RoofersCoffeeShop® partner, Heidi J. Ellsworth and RoofersCoffeeShop editor, Karen L. Edwards came together to provide an informative webinar about building a successful marketing strategy. This webinar is available to watch on-demand and incorporates a ...
Empowered Employees Equals Good Marketing
By Heidi J. Ellsworth, HJE Consulting. Increase productivity and profitability by creating an inclusive company culture. As I have talked about many times, a roofing contractor’s employees can be their best marketing tool. Happy, challenged and empowered employees are your brand ambassadors, promoting your brand and working to ...
Minnie Robles of ATAS International Receives Award
An active member of ARCA and NWIR, Minnie was awarded Volunteer of the Year for her enthusiasm and hard work. Minnie Robles, CSI, the Arizona and southern Nevada product representative for ATAS International, received the 2020 Volunteer of the Year award from the Arizona Roofing Contractors Association (ARCA). She is an ...
Join National Women in Roofing for their 4th Annual NWiR Day
By Colin Sheehan, RCS Reporter. Make friends, get inspired and support the cause of inclusion in the roofing industry during this year’s NWiR Day. Sunday, August 8, 2021 from 10 a.m. – 5:30 p.m. in Las Vegas, Nevada National Women in Roofing (NWiR) will be hosting their 4th annual National ...
Your Input Needed in Reroofing Market Research
By National Roofing Contractors Association. NRCA has partnered with several industry associations to conduct reroofing market research. A coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada have hired Association Research Inc. to compile and analyze the Market Index Survey for Reroofing. The ...
IRE Responds to FAQ for Their Virtual Event and In-Person Expo
By International Roofing Expo. Get all of your questions answered for the IRE virtual conference and expo, as well as the in-person event. In December, the International Roofing Expo (IRE) announced that a virtual conference and expo will be launched in 2021 as well as an in-person event. The virtual ...
SRC Summit to Host Women’s Networking Lunch Followed by Leadership Panel
Storm Consultants LLC presents SRC Summit January 23-25, 2021 at The Frisco Texas Convention Center. Storm Consultants LLC, the leading expert on the restoration contracting market, is proud to announce the first women’s networking lunch beginning at 11:30 a.m. on January 23 followed by a special leadership panel for women. This ...
S2:E7 Coffee Conversations - The Rise of Women in Roofing
By Colin Sheehan, RCS Reporter. Co-chairs of National Women in Roofing discuss the importance of balance, diversity, equity and inclusion in the roofing industry. Jennifer Stone of Johns Manville and Renae Bales of KPost Roofing and Waterproofing join Heidi J. Ellsworth, RoofersCoffeeShop® partner, to talk about the growing involvement ...
A Quick Look at What Brought IKO 70 Years of Success
By Carol Perkins, IKO. Learn why IKO’s philosophy of “people elevated” helped the company realize it’s founders’ vision. As IKO prepares to celebrate for its 70th anniversary in 2021, our slogan “Roofing Elevated” comes to mind. I believe the growth and success this company has seen over the years is in large ...
S2:E7 Coffee Conversations - The Rise of Women in Roofing - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an live interview with Jennifer Stone and Renae Bales, the co-chairs of National Women in Roofing. You can read the interview below, listen to the podcast, or watch the webinar here. Heidi Ellsworth: Good morning, everybody and welcome to Coffee Conversations. Today, as ...
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