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John Kenney - RCS, MCS & CCS Influencer
The impact of cause marketing on brand reputation in the roofing industry
RCS Influencer John Kenney says that by aligning your company with meaningful causes, you demonstrate your commitment to making a positive difference. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, which involves partnering with ...
12 regalos para presentar a un techador en tu vida!
Por Emma Peterson. Es fácil dejarse llevar por los preparativos navideños y no saber qué regalar a alguien, ¡por eso hemos creado esta guía de regalos para contratistas! Las vacaciones son un momento agitado, desde intentar reunirse con la familia hasta cerrar otro año de trabajo, hay muchas partes móviles ...
How AI is transforming the roofing industry
By John Kenney, Cotney Consulting Group. What homeowners and contractors need to know about changing technologies. Artificial intelligence (AI) is making waves in most industries including construction, and the roofing industry is about to undergo transformation with recent technological advancements. Homeowners and contractors alike should know how AI has the ...
Equip your team for success!
By Emma Peterson. Learn how investing in the right equipment helps you retain employees and grow your business. In a new episode of Roofing Road Trips®, Karen Edwards met up with Sam Beiler from Equipter, John Kenney from Cotney Consulting Group and Jason Reisman of Eustis Roofing to talk about ...
How roofing contractors can prepare for unexpected financial setbacks
CCS Influencer John Kenney says that with proactive planning and strong financial management, you can get through unexpected financial setbacks and emerge stronger. Over the years, I've witnessed firsthand how unexpected financial setbacks threaten even the most established contractors. From sudden material price hikes to delayed payments, labor miscalculations or unforeseen ...
Effective recruitment strategies for the metal roofing industry
MCS Influencer John Kenney says that recruiting skilled workers for the metal roofing industry requires a multifaceted approach. Recruiting skilled workers for the metal roofing sector is a growing challenge. The metal roofing industry requires a specialized skill set. With an aging workforce and a shortage of new talent entering the ...
When should roofing contractors use consultants, and what questions should they ask?
RCS Influencer John Kenney says roofing contractors should consider hiring a consultant when they need expert advice or assistance. Running a successful roofing business has unique challenges that sometimes require specialized guidance. Whether navigating complex projects, streamlining operations or adopting new technologies, consultants can provide valuable expertise that helps roofing contractors ...
Cultivating the next generation of managers in roofing
RCS Influencer John Kenney says by investing in their growth, you enhance their capabilities and ensure the future success of your roofing business. We know that the future success of any roofing business relies heavily on the next generation of managers. These individuals will lead teams, make critical decisions and drive ...
Financial strategies for roofing contractors
CCS Influencer John Kenney says by implementing flexible pricing and diversifying services, contractors can navigate economic fluctuations successfully. In an ever-changing economic landscape, roofing contractors face unique challenges in managing their finances effectively. The construction industry is susceptible to economic shifts, with fluctuating material costs, varying client demand and unpredictable ...
Embracing bilingual training
RCS Influencer John Kenney says embracing bilingual training positions a business as a forward-thinking, inclusive employer in the competitive construction market. In the construction industry, particularly in roofing, the workforce is increasingly diverse, with many bilingual or Spanish-speaking employees. Offering bilingual training ensures safety and compliance and enhances team cohesion ...
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